MINOTAUR, a brand that develops urban and highly functional clothing based on the concept of "comfortable everyday wear needed in the modern age and one step ahead," will be appearing on the 6th floor Isetan Shinjuku Store, Men's Building in the Contemporary Casual section. A pop-up promotion will be held for a limited time from Wednesday, May 23rd to Tuesday, May 29th.

The jacket, pants, and military mod coat from the "AIR" series combine a lightweight feel, as if you were wearing the wind, with high-tech features, offering not only comfort but also excellent functionality, making them suitable for a wide range of occasions.

Left: Jacket ¥50,760, Pants ¥30,240 Right: Coat ¥59,400

Since its launch in 2004, Minotaur has enjoyed immense popularity for its conceptual approach to clothing design. While inheriting traditional and universal techniques and elements from director Eiichi Izumi, the brand's collections pursue new functions and comfort demanded by modern times. Sometimes utilizing the latest technology, the brand offers a style that is effortlessly wearable, with meticulous attention to detail in sewing and other aspects.

This pop-up will feature the latest Spring/Summer 2018 collection, centered around the "AIR" series which combines lightness and high technology, as well as the MUG/M.U.G. product line, essential for urban life, which will be available for a limited time.

The "AIR" series in particular is one of the main materials that Minotaur recommends this season. Combining a lightweight feel as if you're wearing the wind with high water resistance, this garment can be described as next-generation wear that offers the functionality and comfort of outdoor wear.


Regarding this pop-up event, Minotaur Director Eiichi Izumi commented, "I want people to see, touch, and experience the evolution of creating comfortable clothing for urban life." He also expressed his hope that people would "feel the unique balance of our stance that has been developed through continuous releases every season for over 10 years."

Minotaur Promotion □ May 23rd (Wed) - 29th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)