From Monday, May 14th, the men's accessories section on the 1st floor Isetan Shinjuku Store, Men's Building , will be showcasing items primarily featuring natural cosmetics from the select shop "It's So Easy" in Minami-Aoyama.

Davids Whitening Toothpaste (with tube squeezer) 148g ¥1,944
Humble Brush toothbrush - 681 yen

"It's So Easy," a select shop that proposes a free and fulfilling lifestyle, offers cosmetics and miscellaneous goods from around the world that embody good design, good quality, and a good feeling. For this promotion, the lineup will mainly consist of natural cosmetics that are considerate of mind, body, and the environment.

David's Whitening Toothpaste is made with only natural ingredients, offering a natural sweetness and refreshing natural mint flavor. The original mint flavor, a blend of fresh mint oil sourced from American farms, provides long-lasting fresh breath. Brushing with this toothpaste can help whiten teeth, remove plaque, prevent tartar buildup, and prevent bad breath.

Humble Brush toothbrushes, born in Sweden and kind to both the planet and people, are manufactured under the guidance and supervision of dentists. The brush head uses the world's most biodegradable nylon, and the handle is made of bamboo. They also engage in activities aimed at contributing to people around the world who need oral care.

Herbivore Botanicals, a natural skincare brand from Seattle, offers a lineup of skincare products that are made with natural ingredients, featuring pleasant scents and textures, and a smooth feel on the skin.

Lapis, a special oil serum made with 100% natural ingredients, is designed to address adult skin concerns and prevent skin roughness. It is recommended for those with uneven texture, rough skin, or combination skin. It moisturizes and smooths dry skin after sun exposure or shaving.

"Beard Tonic" is for use before and after shaving. The grooming oil, which leaves your skin smooth, comes in a set of two varieties: vetiver & sage and cedar & bergamot, making it a great gift.

"It's so easy" Pop-up Promotion □ May 14th (Mon) - 29th (Tue)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

*All prices include tax.

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