EVENT
2018.05.09 update

Authentic classic cars are reborn as wristwatches! A one-of-a-kind timepiece that's easy to wear.（1/2）

05.09 Wed -05.29 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
The appreciation for "mottainai" (avoiding waste) and the importance placed on cherishing possessions is not unique to Japan.
REC, a brand that transforms genuine classic cars into watches, operates under the concept of "RECOVER," "RECYCLE," and "RECLAIM." Every watch incorporates the body of a classic car, each with its own unique story, as a component. Because each watch uses different parts, even within the same model, no two watches are exactly alike, resulting in a one-of-a-kind timepiece.


From Wednesday, May 9th, a promotion for LECK will be held at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence. This time, we will be introducing watches with simple yet unique designs and wonderful stories that resonate with each user's life and feelings towards their belongings.

Classic cars are brought back to life: Check out REC's lineup here.

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