2018.05.19 update

An active, cool style should be "functional and stylish." Easy care is also essential.(1/4)

Cool Biz is now in its 14th year. Isetan Men's is rethinking the simplified Cool Biz and proposing a dressy style that cleverly incorporates "functional" materials as a "summer comfort style." Focusing on the key item, "trousers," the article also explains how to style the "neckline" and "chest area."

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Isetan Shinjuku Store, Men's Building 6th Floor = Isetan Men's Net researches cool summer styles proposed by popular contemporary casual brands, focusing on "high functionality = comfortable dressing." To cope with Japan's hot and humid summer, the brands' enthusiasm and ingenuity in incorporating the benefits of functional materials into comfort and easy care vividly portrays a new work style.