An active, cool style should be "functional and stylish." Easy care is also essential.(1/4)
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Isetan Shinjuku Store, Men's Building 6th Floor = Isetan Men's Net researches cool summer styles proposed by popular contemporary casual brands, focusing on "high functionality = comfortable dressing." To cope with Japan's hot and humid summer, the brands' enthusiasm and ingenuity in incorporating the benefits of functional materials into comfort and easy care vividly portrays a new work style.
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