Matsuoka, assistant buyer for International Creators on the 2nd floor Isetan Shinjuku Store, Men's Building emphasizes, "Part 2 of the Men's Fashion Fair will feature leading Japanese brands such as TOGA VIRILIS and MIHARAYASUHIRO, who are at the forefront of fashion trends. We will have a wide selection of items packed with the designers' creative power at affordable prices."

Ayumi Matsuoka, Assistant Buyer in charge of International Creators, 2nd Floor, Isetan Shinjuku Store, Men's Building

Approaching the unique worldview of Toga Virilis

First, we want to draw your attention to Toga Virilis, designed by Yasuko Furuta. This time, the focus will be on the Spring/Summer 2017 collection, with some Autumn/Winter items from the same collection also being offered at special prices. A small number of items, including the coach jackets that sold out in stores last year, will also be available.

The coach jacket, a key item from last season, is packed with Toga Virilis' signature gimmicks. The back features an embroidered design reminiscent of the Nazca Lines, adding an ethnic touch. When you take it off, it has straps on the inside so you can carry it on your shoulders or back. "If it gets too hot while wearing it, I'd like to use the shoulder strap and put my wallet and smartphone in the pockets to use it as a bag," says Matsuoka.

Furthermore, the collection includes luxurious leather sandals with delicately crafted metal parts that blend classic designs, as well as accessories such as coin cases featuring metal parts, which are popular with women. Don't miss this opportunity to experience the unique world of Toga Virilis, which blends different materials and styles to create an unmistakable aesthetic.

Mihara Yasuhiro's shoe variations are a must-see!

"I'm honored that one of the top brands, MIHARAYASUHIRO, which has been active on the front lines since I first became interested in fashion, and which I joined the company as a stylist on the 2nd floor of Isetan Shinjuku Store, Men's Building is participating in the men's fashion fair for the first time," Matsuoka said, expressing his delight. The shoes from MIHARAYASUHIRO are also one of the highlights.

Mihara Yasuhiro shoes: Left: ¥30,240 , Right: ¥39,960

These shoes, which transcend conventional notions of footwear and feature original designs that reflect the lifestyle of designer Yasuhiro Mihara, are available in a diverse lineup including past archive pieces. "The first day of the Men's Fashion Fair PART 2 will feature an impressive lineup!" The selection is sure to generate excitement.


Mihara Yasuhiro will also be exhibiting items such as black denim available for around 20,000 yen, and layered-style denim shirts adorned with embroidery and patches. The exhibition will feature impactful items mainly from the Spring/Summer 2017 collection, as well as from collections before and after it. "These are art-piece-like items that make you want to tell someone about them when you wear them," says Matsuoka. Come to the venue and experience the excitement of discovering new pieces.


*Quantities are limited, so please forgive us if the item is out of stock.

REPLAY , the leading brand in Italian casual wear, makes its debut at the men's fair.