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2018.04.23 update

[Open Report] BOTTEGA VENETA | Customize your "one-of-a-kind" item with three initial services.（1/2）

A pop-up shop for BOTTEGA VENETA 's globally rolled-out "Personalization" initiative has opened at Isetan Shinjuku Store, Men's Building 1F = Promotion. This limited-time shop, open until May 1st (Tuesday), allows customers to customize selected bags and leather goods from the 2018 Spring/Summer collection, Isetan Shinjuku exclusive items, and items released early for the Autumn/Winter season, by adding embossed, stamped, or stitched initials.



Making the artisanal masterpiece, Intrecciato, even more distinctive


What immediately catches the eye at BOTTEGA VENETA pop-up shop is the sign, designed in colorful letters, that reads "WHEN YOUR OWN INITIALS ARE ENOUGH." This limited-time shop directly conveys BOTTEGA VENETA 's brand motto: "Don't display the brand logo; your initials are enough."

What's included here is the importance of customers having the freedom to choose and expressing their individuality. Almost all of the leather goods, including bags, sold at this limited-time shop can be personalized with an initial service, with customers choosing from embossing, stamping, or stitching.



Embossing is the most understated design, creating initials by pressing them onto leather, making it perfect for casual use or as an anniversary gift. Stamping features eye-catching graphical shadowed lettering, available in 6 colors and 3 sizes of initials, allowing you to express your individuality on any item. And stitching is a special service that allows you to add your initials in crocodile or calf leather. You can choose from a variety of colors from this season and classic collections, and the finished product exudes understated luxury. You can simulate the finished product on the iPad in the store, so feel free to try it out.

The unique charm of the leather created by BOTTEGA VENETA , a brand icon and the culmination of artisan handiwork, can be customized to your own liking, making it truly "traditional yet advanced."

NEXT>Only 30 of these Mitsukoshi Isetan exclusive tote bags are available worldwide.

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