EDITORS' PICK
2018.04.20 update

A watch perfect for daily use, supervised by a master craftsman.

This spring, we're looking to evolve by adding new brands, primarily focusing on tailored items. These are all brands we confidently recommend, and we encourage you to come and see their quality for yourself in-store.

Franco Minucci is considered one of Italy's most stylish men. In 1983, he opened the select shop Tie Your Tie in Florence. The seven-fold tie is a signature item of the brand.

Theoria ties, ¥12,960 each ■ Isetan Shinjuku Store, Men's Building 1F = Dress shirts and ties

Theoria, a new necktie brand launching with this year's spring/summer collection, is overseen by Franco Minucci, the founder of Tie Your Tie. As expected from a brand based in Italy, the kingdom of neckties, it gives the impression of having many intricate designs. This season's lineup features many neckties in sophisticated colors and retro small patterns.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Dress Shirts & Ties
03-3352-1111 (main representative)

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