Not just putting your heart and soul into every pitch, but every stitch. This time, Yuki Yamaura, the business clothing buyer on the 5th floor Isetan Shinjuku Store, Men's Building introduces the philosophy of craftsmanship from Southern Italy that has moved him. Industrial products have a perfected beauty that comes with mass production, but what Yamaura is looking for now is "something unique, something with character." The warmth of human touch and the value of handmade craftsmanship will likely become even more important in the future.

Vanacore shirts: ¥27,000 each

For the second installment, we feature Vanavore, an Italian shirt maker from Naples that Yamaura himself loves. Vanavore is known for its skill in creating soft, flowing shoulders and for using high, thick buttons, making it a shirt that teaches you about classic style.

What's particularly noteworthy is its "cost performance." With nine points of hand-stitching and using fabrics from Canclini and Thomas Mason, it's priced at a mere 27,000 yen. The founder, who was involved in making shirts for LUIGI BORRELLI , opened the factory, and now his 24-year-old son, Salvatore, is in charge of it.

Whether you're a fan of Neapolitan shirts or have never worn one before, I urge you to try one on. When you wear it directly against your skin, you'll immediately appreciate the excellent fit and the quality of Neapolitan shirts.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)