SANYO YAMACHO, a brand that prides itself on "quality first," aims to be a Made-in-Japan brand that can compete with overseas brands by using skilled craftsmanship and high-quality materials, such as "skin stitching" and "Yahazu- SANYO YAMACHO which are not found in conventional ready-made Japanese shoes. The brand will be holding a trunk show from Wednesday, March 28th at Isetan Shinjuku Store, Men's Building B1F, Men's Shoes. During the period until Tuesday, April 3rd, in addition to an order event, the latest collection, including three new models for Spring/Summer 2018, will be on display.


Founded in the autumn of 2000 as the shoe brand Yamacho-jirushi Kutsu Honpo, SANYO YAMACHO continues to pursue manufacturing and service based on the Japanese spirit of "skill, craftsmanship, and sophistication." The brand is characterized by its three-dimensional design, including a small heel cup, a narrowed arch, and a low instep. Developed using lasts that fit the modern Japanese foot based on customer data and know-how accumulated over the past 10 years, the brand continues to receive strong support from customers.

At this order event, customers can choose sizes, widths, models, and materials not available in the ready-made line, creating a special pair of shoes just for them. Three new styles have been added to the lineup for Spring/Summer 2018: Shigejiro (open lacing plain toe), Kuranosuke (saddle shoes), and Yasaburo (loafers), expanding the range of popular casual styles.