2018.03.13 update

When you switch to spring clothes, it's time to change your fragrance too! Enjoy a high-quality scent with a fragrance that looks great as well as being stylish.(1/2)

Did you know that the 8th floor Isetan Shinjuku Store, Men's Building , offers a selection of fragrances to help you create a comfortable space at home or in the office? Two new brands added this season are enjoyable both visually and in scent, making them perfect not only for yourself but also as gifts.
As we switch to spring clothes, our spirits lift. Why not refresh the spaces we spend our days in with a new fragrance?



High-quality fragrances from Southern France, based on botanicals.


With its old-fashioned, light-blocking black bottle and handmade box, this fragrance, MAD et LEN, is eye-catching with its somewhat nostalgic packaging and is made in Saint-Julien, a secluded mountain village in southern France.



The brand's collection is designed to directly convey the quality of its products, and therefore, like an apothecary, everything is manufactured only after an order is placed.

The fragrances, created using a traditional method of hand-infusing scents distilled from carefully selected flowers, trees, and stems from around the world, range from popular scents like herbs, mint, fig, and neroli to more original ones inspired by Sichuan tea and black soil.


Mad et Lenpotpourri Amber ¥15,660


Mad et Lenpotpourri Lava Rock 15,660 yen

The brand's appeal lies in the fact that, unlike mass-produced items, every step, from blending the fragrances to creating the vessels and applying the labels, is done by hand by skilled artisans, meaning no two items are exactly alike.

Among them, I highly recommend the potpourri-type room fragrance, which features natural resins like amber and lava stones coated with fragrance. By soaking them in the included recharge oil, you can adjust the scent according to the size of the room and your preference.
Not only can you enjoy the exquisite fragrance, but the artistic containers, handcrafted by Moroccan artisans, exude a warmth that makes them a wonderful addition to any interior.

NEXT A historic French candle that has been around for over 350 years.