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2018.03.06 update

Buyer Yamaura proposes "the new value of jackets" that will become a men's masterpiece. Limited edition items that can only be purchased at the men's department store are arriving one after another!（1/3）

The theme of the "Only MI Spring Campaign," which starts on Wednesday, March 7th, is "ONE OF A KIND." During the campaign period, unique, one-of-a-kind items will be featured on each floor Isetan Shinjuku Store, Men's Building , with presentations of the thoughts and processes behind each item.


Yuki Yamaura, Business Clothing Buyer, 5th Floor, Isetan Shinjuku Store, Men's Building

In the context of accelerating globalization and the increasing homogenization of the world, not just in fashion, there is a growing trend among both creators and consumers to value individuality. When considering luxury (wealth) in this new era, the theme of this discussion, "ONE OF A KIND," is about a seamless connection between creators and consumers, where individuals empathize with each other or co-create together.

In today's world, the enjoyment of customizing and personalizing various items as "things with unique value" has already become a global movement and an important keyword in the fashion world. Now, with creators and users directly connected, and new businesses being created through remaking, rebuilding, reusing, and recycling, Isetan Men's will present the possibility of "resonance, empathy, and co-creation" by utilizing its artisan, craft, and classic content.

At Isetan Shinjuku Store, Men's Building 5th floor, the business clothing section features a selection of "new jackets" with a unique philosophy, themed "master pieces for gentlemen." As the seasons change to spring, Isetan Men's exclusive blazers and safari jackets are introduced, offering fresh ideas and styles.


►A custom-made blazer with many highlights, including the fabric selection and the shade of navy.


►Check out safari jackets that can be styled with the dress items you already own.

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