The theme of the "Only MI Spring Campaign," which starts on Wednesday, March 7th, is "ONE OF A KIND." During the campaign period, unique, one-of-a-kind items will be featured on each floor Isetan Shinjuku Store, Men's Building , with presentations of the thoughts and processes behind each item.

Takumi Sato, Buyer in charge of dress shirts and ties, 1st floor, Isetan Shinjuku Store, Men's Building

In the context of accelerating globalization and the increasing homogenization of the world, not just in fashion, there is a growing trend among both creators and consumers to value individuality. When considering luxury (wealth) in this new era, the theme of this discussion, "ONE OF A KIND," is about a seamless connection between creators and consumers, where individuals empathize with each other or co-create together.

In today's world, the enjoyment of customizing and personalizing various items as "things with unique value" has already become a global movement and an important keyword in the fashion world. Now, with creators and users directly connected, and new businesses being created through remaking, rebuilding, reusing, and recycling, Isetan Men's will present the possibility of "resonance, empathy, and co-creation" by utilizing its artisan, craft, and classic content.


Isetan Shinjuku Store, Men's Building 1st floor, buyer Sato, who is in charge of dress shirts and ties, approached Franco Minucci, the founder of TIE YOUR TIE , who still has a strong presence even after retiring from the front lines, in response to the theme of "ONE OF A KIND." Sato says, "We wanted to cherish the stories behind the items, so the 'personal' items provided by Mr. Minucci and Michihiko Kei, the representative of FAIRFAX will also come with video messages from them." Sato then introduces the "ultimate one-of-a-kind items" provided by five legends.

Next up: Franco Minucci

Stile Classico = Exuding the elegance of classic style