Sleepy Jones, a brand popular for its loungewear that takes pajamas, often seen as mere bedding, and reinterprets them as fashion items, will be holding its first-ever men's-only pop-up store from Wednesday, February 21st, on the first basement floor of Isetan Shinjuku Store, Men's Building . The store will offer a range of sets that showcase a free-thinking approach that breaks away from existing conventions.


Sleepy Jones was launched in New York in 2013 by Andy Spade, the founder of Jack Spade. The brand was born with Chad Brie, who had also demonstrated his multifaceted talents at Jack Spade, as its creative director.

We propose a stylish and timeless lounge style for nightwear, which is often left behind as mere "pajamas," using classic materials.
The brand's inspiration comes from the artists, writers, designers, and musicians they admire, who are pictured engrossed in their creative work while wearing their most comfortable pajamas, robes, and shorts.

Pajama tops: ¥21,600 each; Pajama bottoms: ¥18,360 each
*The camouflage pattern is exclusive to Mitsukoshi Isetan.

This pop-up event, the brand's first for men, will feature past archive pieces and pajamas made from deadstock fabrics, available exclusively Isetan Shinjuku Store, Men's Building . In addition to nightwear, underwear and loungewear not usually carried at Isetan Shinjuku Store, Men's Building will also be available for a limited time.

Sleepy Jones Promotion □ February 21st (Wed) - March 6th (Tue)
□ Isetan Shinjuku Store, Men's Building , B1F = Men's underwear, nightwear, loungewear, socks, handkerchiefs

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building , B1F = Men's underwear, nightwear, loungewear, socks, handkerchiefs
03-3352-1111 (main representative)
For inquiries via email, please click here.