No matter how advanced technology becomes, the time-consuming and painstaking craftsmanship that has reached its peak, and the timeless beauty it embodies, will continue to fascinate people. Here, we unravel the secrets behind masterpieces that have been passed down through generations.

FRAY
Shirt ¥56,160 ■ Isetan Shinjuku Store, Men's Building 1F = Dress Shirts & Ties

Machine-made to surpass hand-stitching—that's how the shirts produced by Frye, founded in Bologna, Italy in 1962, are advertised. The precise machine stitching, with 10 stitches per centimeter, has been passed down for over 50 years, and they continue to strive for perfection in both appearance and comfort.

Beyond their exceptional sewing techniques, what truly sets Frye apart is their fabric, which is arguably of the highest caliber. They select rare Italian textiles, still produced using traditional methods and storage techniques, and hand-cut each piece to suit its unique characteristics. Frye shirts are, in essence, the culmination of superior sewing skills and exceptional materials.

This spring, the lineup available at Isetan Shinjuku Store, Men's Building , reproduces the fabrics used at the time of the brand's founding, complete with brand tags. The fabrics, woven slowly over a long period of time, softly envelop the wearer's body, exuding elegance. The collar style is the classic wide collar "PHILIP." Once you put it on, you can feel the archives of one of the finest dress shirts.

*All prices include tax.

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