Atsushi Yamamoto, a leather brand known for its designs that combine traditional Japanese techniques with modern touches and vibrant colors, will be holding a promotion at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories starting February 7th (Wednesday).
During the event, we will be showcasing new items and holding a pattern order event. On weekends, we will be inviting designer and craftsman Atsushi Yamamoto to give a demonstration of how to assemble shoehorns.

Left: Long wallet ¥39,960 Right: Round zip wallet ¥43,200

In the world of men's leather goods, which often feature dark colors like black and brown, this beautiful color stands out and really catches the eye.
Inspired by the beautiful terraced rice fields of Japan, these leather goods are made from original leather tanned with full vegetable tannins and dyed using the traditional Japanese "brush dyeing" method.
The three-dimensional effect, deep gradation, and brushstroke patterns are created by carefully applying color multiple times. The beautiful colors achieved through traditional techniques and the modern design captivate the viewer's heart.

New "Toriko Series"

Left: Bi-fold wallet ¥30,240

Middle: Bi-fold wallet ¥25,920

Right: Business card holder ¥19,440

The promotion will feature the popular "Soiree Series," including wallets and card cases, as well as the new "Tricot Series." This series, in which the leather is dyed all the way through, is appealing for its transparent and vibrant colors.
During the event, we will also be holding a pattern order event where you can choose your preferred combination of interior and exterior leather, stitching, and edge colors from our ready-made items.


Furthermore, on February 10th (Sat), 11th (Sun), and 12th (Mon/Holiday), designer and craftsman Atsushi Yamamoto will be visiting the store to conduct shoehorn assembly demonstrations. The shoehorns made on the spot can be customized with a selection of 11 colors each for the inner and outer leather, making them an excellent gift for someone special.

Atsushi Yamamoto Promotion

□February 7th (Wednesday) - 13th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

Pattern Order Details □Items: Long wallet, folding wallet, coin purse, business card holder, key case □Colors: 9 leather colors, 9 stitch colors, 13 edge colors □Delivery: Approximately 3 months later

Visit by Atsushi Yamamoto & Shoehorn Assembly Demonstration □ February 10th (Sat), 11th (Sun), 12th (Mon/Holiday) 1pm to 6pm each day □ Colors: 11 colors each for inside and outside □ Price: 7,560 yen □ Handover: Approximately 5 to 10 minutes *The time required may vary depending on the crowd. Please ask a staff member for details.

＊All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)