EVENT
2018.02.05 update

FOREVERMARK x Bridal Ring Attendant | Unveiling the new collaborative rings that say, "This is exactly what I wanted!"（1/3）

02.07 Wed -02.13 Tue
Shinjuku Main Store, 4th Floor = Jewelry & Watches
Forevermark, a jewelry brand born from the De Beers Group, which boasts a history of approximately 130 years as a diamond expert, has collaborated with Mitsukoshi Isetan's bridal ring attendants to create bridal rings that incorporate feedback from customers and stylists.

To commemorate the debut of the Mitsukoshi Isetan exclusive model, we will be holding the first public unveiling of engagement rings and wedding rings, along with a bridal fair, from Wednesday, February 7th, at the Jewelry & Watch/Jewelry Promotion Corner on the 4th floor of the main building.

What kind of services can I expect from a bridal ring attendant?
Click here for details


What is Forevermark, the brand with whom they collaborated on the ring?


Diamonds are eternal brilliance—that's the message behind Forevermark, a brand born from the De Beers Group.
The beautiful sparkle of a diamond is the result of meticulous attention to detail in every step of its transformation, from a rough stone to a finished piece of jewelry.


A commitment to the "raw gem" itself.
Only a select few diamonds are recognized as Forevermark diamonds. In every stage of the process, from cutting and polishing to grading—often referred to as the "journey of the diamond"—world-class craftsmen pour their pride and passion into creating a truly valuable brilliance.

Attention to detail in the background of "The Journey of Diamonds."
In addition to prioritizing the conservation of the natural environment surrounding the mines, Forevermark also values "clean diamonds"—diamonds whose profits contribute to the development of the country or region where they are mined. This means that owning a Forevermark diamond brings a smile to someone's face somewhere in the world. That's why Forevermark diamonds are special.

Introducing the new ring featured in our second-page promotion!

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