Keep an eye on designer Virgil Abloh's Instagram —The limited collection launching at the OFF-WHITE c/o VIRGIL ABLOH™ pop-up store "IN ORDER," which opens on Wednesday, January 24th at Isetan Shinjuku Store, Men's Building 1F = Promotion, will be revealed by Virgil Abloh himself on his Instagram. This innovative approach is definitely worth checking out.

Event Information

OFF-WHITE c/o VIRGIL ABLOH™ Pop-up Store
"IN SHEDER"

□January 24th (Wednesday) - February 6th (Tuesday)

□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion
►Click here for sales methods and sold-out information regarding limited items.
►Click here for English version

The Spring/Summer 2018 men's collection presented at Pitti Uomo.

The theme of Virgil Abloh's Off-White Spring/Summer 2018 collection, presented at Pitti Uomo, was "temperature."

Virgil reflected on the highly acclaimed collection, saying, "Pitti is a traditional menswear and tailoring festival. This collection is my own interpretation of that concept, tailored for the young people of downtown New York. As before, my vision was clothing for urban youth, but I also considered how they grow and become more sophisticated each season. I also want adults to wear my clothes, not just youth. I think the remix of classic elements is a style that can be offered to both young people and adults."

Furthermore, he himself always approaches fashion with a conceptual and deconstructive approach, questioning industry conventions while designing clothes with respect for the traditions of tailoring, construction, and wardrobe.

The meaning of “temperature” enclosed in double quotes

Furthermore, Virgil takes an objective look at commonly used industry terminology and tools, and expresses words he questions using quotation marks. By enclosing words in double quotation marks (""), he metaphorically captures the conventional meaning of those words, proposing redefinitions and ironic interpretations of them.

The latest collection, "temperature," raises questions about how we perceive the various meanings of "temperature" in the context of fashion and everyday life. Beyond the standard meaning of "temperature," the collection explores metaphorical uses of the word, such as what's "hot" right now, the meaning behind "cool," and which brands are currently "heat of the moment."

Jacket: ¥236,520 Shirt: ¥76,680 Pants: ¥97,200

Pay attention to the styling that is symbolic of Off-White c/o Virgil Abloh™ this season.

This season's collection deconstructs tailoring, which was previously considered "garments for intellectuals," proposing tailoring from a blank canvas, creating clothing that allows the wearer to project themselves. The items and styling, which are a condensation of "now," which is far more important to Virgil Abloh than "new," directly express his message.

NEXT> Click here for sales methods and sold-out information regarding limited items.