2018.01.16 update

Watches and cars have always captivated men—a watch collection connecting these two aspirations: "New Culture Fair" to be held.(1/4)

01.17 Wed -01.29 Mon
Isetan Shinjuku Men's Building 8F Isetan Men's Project
The connection between watches and cars is surprisingly strong, starting with watches used as timing instruments in races, and continuing through manufacturers that create watches for racers, manufacturers that own racing teams, and manufacturers that collaborate with car brands, among other things.


"CAR LOVERS at ISETAN," held at Isetan Shinjuku from Wednesday, January 17th, will showcase the charm and culture of cars, loved across generations, from various perspectives.
From Wednesday, January 17th to Tuesday, January 29th Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence will be focusing on and showcasing watches with a deep connection to automobiles.


Next up : REBELLION, a game with an impactful look and gameplay.