① Items to "refine your masculinity" because we want you to always be a wonderful gentleman.
A compact shoe care set in a wooden box. Its chic appearance makes it a stylish addition to any shoe closet.
M MOWBRAY Shoe Care Set: ¥5,400
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
Purchase here
The refreshing scent of menthol and eucalyptus creates a special grooming experience.
Santa Maria Novella
Cosmetics ¥7,560 ■ Isetan Shinjuku Store, Men's Building 8th Floor, Isetan Men's Residence
A popular fragrance with a refreshing scent that's easy to use in any situation. Recommended even for those new to perfume.
Serge Lutens L'Eau Serge Lutens 50mL
Fragrance ¥8,640 ■ Isetan Shinjuku Store, Men's Building 1F = Men's Accessories
This luxurious shoe care set features the brand's iconic navy color and includes three colors of premium shoe cream.
M MOWBRAY Shoe Care Set: ¥8,100
■ Isetan Shinjuku Store, Men's Building , B1F = Men's Shoes
An alcohol-based lotion that refreshes and firms the skin after shaving. Available in 7 fragrances.
Santa Maria Novella
Cosmetics 8,640 yen
■ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
This is an Isetan-exclusive box from the top-of-the-line "Saphir Noir" collection. It's also recommended as an introduction to shoe care.
Saphir Noir Shoe Care Set ¥10,800 ■ Isetan Shinjuku Store, Men's Building B1F = Men's Shoes
A special kit of our popular hand and body care products. These items are perfect for sharing with your loved one.
Aesop
Skincare Set Sway ¥11,988 ■ Isetan Shinjuku Store, Men's Building 1F = Men's Accessories
Shoe care box set. The large wooden box is popular as a storage box for your shoe care supplies.
M MOWBRAY Shoe Care Set ¥10,800 ■ Isetan Shinjuku Store, Men's Building B1F = Men's Shoes
Purchase here
The classic design evokes a sense of nostalgia.
This is an item that everyone, regardless of gender or age, should try at least once.
Mason Pearson Pocket Bristle Hairbrush ¥12,960 ■ Isetan Shinjuku Store, Men's Building 1F = Men's Accessories
Purchase here
NEXT② Items that adults would be happy to receive to fully enjoy their holidays
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![The "World Sneaker Market," featuring recommended sneakers for Fall/Winter 2026, will be held again this year! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/bb6b1f06dc821f6abf3fa16d2d17b8f5.jpg)
![GDC | Pop-up store featuring collaborative items with Rocky Mountain Featherbed and Alpha Industries. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/294e94296787cde709334385695e2b8f.jpg)
![[Autumn/Winter 2026] 6 Autumn/Winter Outerwear & Blousons to Choose From Isetan Shinjuku Store, Men's Building | "Kuchiina Channel" GUIDE by ISETAN MITSUKOSHI](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/e8c9f130b35eeea8433d2a6d79ae53d8.jpg)
![To commemorate the 40th anniversary of LAB SERIES brand and Daisuke Takahashi turning 40, a special holiday box has been released. A talk show campaign is also underway! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/ec51d2b713894c28384584760ce78bf9.jpg)
![Recommended for 2026! Latest Men's Down Jackets and Down Coats [Mitsukoshi Isetan Online Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/10/b8f317c1f793c00235d3ad01e28f4a68.jpg)
![[Explanation] What men should wear and bring to a wedding. A professional explains formal fashion etiquette. [Updated July 2026]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/resize/214x142/images/upload/2026/07/87e4bb2af882bf76b0f62aaa6a4f2218.jpg)
![Papas | Yataro Matsuura presents outfit ideas perfect for travel and city strolls [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/22ba5481dd971046863ace9762cf669d.jpg)
![Introducing OVERCOAT FALL WINTER 2026 COLLECTION with a wide range of options. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/41b8e081d5bbf24bb688a8477a39d527.jpg)
![GDC | Pop-up store featuring collaborative items with Rocky Mountain Featherbed and Alpha Industries. [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/294e94296787cde709334385695e2b8f.jpg)
!["Resonance - A Dialogue Between 'The Little Prince' and Berluti" POP-UP STORE [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/10/984959f2b26654d08bb1850aff644592.jpg)
![Low Life Factory, a ceramic artist couple from Gunma Prefecture, is holding a pop-up event featuring an exhibition and lottery sale of their flower pots! [Isetan Shinjuku Store]](https://ug7rtk3vglg3.global.ssl.fastly.net/images/thumbnail/width/214/images/upload/2026/11/02f8a15550bade41e75cf62dc2b43ae0.jpg)
