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2017.11.29 update

Selected by our buyers! Enjoy wearing knitwear in three price ranges: Sho-Chiku-Bai (pine, bamboo, and plum).（3/4）

【bamboo】
A Japanese brand that will pass the baton of knit production to the next generation.


BATONER
Crew neck sweater: 21,600 yen

It is said that Japan accounts for only about 0.5% of the world's knitwear production, but BATONER, a knitwear BATONER based in Sagae City, Yamagata Prefecture, is admired for its "truly excellent knitwear design."

BATONER , a brand coined from the phrase "passing the baton to the next generation," is a brand born from a knit factory founded in 1951, and debuted in the Spring/Summer 2013 season under the third-generation owner, Kohei Okuyama. Sagae City, known as a knit production area, is a region where all processes, from spinning to dyeing, are divided into specialized departments, and BATONER produces knitwear tailored to the Japanese market under its own centralized management.


Turtleneck sweater: 21,600 yen


Cardigan 32,400 yen

The crew neck, turtleneck, and cardigan styles all feature a big silhouette that perfectly fits current trends, and the clean design is also appealing. It's a best-selling brand of rib knitwear, and the reasonable price is a strength of domestic production. From the Spring/Summer 2018 season, Isetan Men's exclusive knit jackets will also be available, so please look forward to those as well.

NEXT> [Pine] Comfortable clothing born from handcrafted work, delivered by a long-established British brand.

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