991, a brand launched last year to showcase Japanese knitting technology to the world, is holding a pop-up promotion at Isetan Shinjuku Store, Men's Building 5th floor = Business Clothing. The event, which will run from Wednesday, November 1st, will feature a simple yet basic collection that embodies the brand's commitment to craftsmanship. Each garment, crafted from high-quality wool and finished with a beautifully three-dimensional silhouette, allows you to experience the quality that shines through precisely because of its simplicity.


991 is a new knitwear brand launched by Sato Textile, a spinning and knitwear manufacturer in Sagae City, Yamagata Prefecture. It brings together the techniques and ideas that the company has learned, experienced, and cultivated through many years of yarn making and knitwear production, with the aim of creating something unprecedented.
Masaki Sato, representative of Sato Textile and a yarn artist, has challenged himself to create unprecedentedly high-quality knitwear based on the know-how he has gained from his deep involvement in knitting production around the world. With the desire to showcase Japanese craftsmanship to the world, he launched this project in the spring of 2016, using wool. In order to develop this high-end knitwear, he has traveled to production areas such as the UK, South America, South Africa, Australia, and Tibet, directly dealing with farms and creating a lineup of items that bring out the unique characteristics of each material.

For the Fall/Winter 2017 collection, the brand explored new challenges in yarn making, breaking away from conventional ideas. In addition to "RaYS," a washable yarn completely different from previous "washable wool" products, and "Sultan," a wool yarn even finer and softer than cashmere, they added "Rosario," a yarn that blends Australian merino wool and Uruguayan wool to further enhance the strengths of each. As before, the collection was created through research into yarn characteristics and knitting techniques suited to each item, and by further advancing technical aspects such as three-dimensional patterns.

*All images are for illustrative purposes only.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)