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2017.10.13 update

What underwear would a man who has tried out every pair of pants available in the men's department store recommend, categorized by "comfort," "design," and "gift"?（1/4）

Isetan Shinjuku Store, Men's Building B1F - Men's Underwear Corner boasts an impressive selection of underwear from both domestic and international brands. From exquisite pieces that prioritize materials, functionality, and design, to items suitable for gifts, a wide variety of options are available.

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This time, Assistant Buyer Ohashi, a man who has tried on countless pairs of underwear available in stores and loves underwear more than anyone else, will introduce his recommended underwear categorized by functionality, design, and gift!
We've picked out a wide range of items, from those that will make you exclaim, "Is this really underwear!?" to quirky items that will make you want to pick them up as gifts.


We'll pick out pants based on three criteria.

Your daily performance is likely to improve too! Underwear that prioritizes comfort.

Playful, design-focused underwear



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