B&Tailor, the South Korean bespoke tailor currently attracting attention worldwide, will be opening at Isetan Shinjuku Store, Men's Building . While they usually only offer made-to-measure tailoring, on Saturday, October 28th, Master Tailor Park Jong-yul will be visiting Japan to hold the first ever trunk show Isetan Shinjuku Store, Men's Building .

Top Korean tailors share their "style and philosophy" with the world.

B&Tailor was founded in 1980 in Seoul, South Korea, by master tailor Park Jong-yul. Currently, trunk shows are held in Asia, America, Australia, Europe, and Northern Europe, and there is a reputation in the tailoring industry that "if you want to train, Park's B&Tailor is the best place." Mr. Park himself began his apprenticeship at a tailor shop in Chungju, South Korea in 1967, and later worked as a tailor at the Hilton Hotel in Myeongdong, Seoul, creating suits for numerous VIPs, including former South Korean President Park Chung-hee. This year marks his 50th year as a craftsman. The techniques and philosophy of body shape that he has cultivated over many years have created the style of B&Tailor.

The suits made by B&Tailor, with their broad shoulders and back, and the dramatically sloping shoulder line, may in some ways evoke the style of Florence, Italy, but the overall feel is completely different. Those who have seen their suits all agree that "it's close to Florence, but completely different," highlighting the unique style and atmosphere they exude.


Supporting Mr. Park are his two sons. His eldest son, Park Chang-woo, is one of the most talked-about well-dressed men today, with 60,000 followers on Instagram. He is spreading his unique "Korean classic style" to the world. His second son, Park Chang-jin, is a promising craftsman who spent five years training at the Maragoni and Secoli schools in Milan, Italy, and provides solid technical support to Mr. Park. His sensibilities and skills, honed from learning everything from Italian fashion to traditional tailoring, resonate with his father's style, creating suits that are distinct from Italian, British, and Japanese styles.

"Made to Measure" - as close to bespoke as possible.

At Isetan Shinjuku Store, Men's Building 4th floor, B&Tailor suits are available made to order. These special orders embody their tailoring philosophy and research, with the patterns specially modified by Master Tailor Park himself to fit the Japanese physique.

What's particularly noteworthy is that even details like buttonholes and lapel stitching (including the upper collar) are done entirely by hand, just like in bespoke tailoring, making it incredibly close to bespoke. This achieves a level of quality unthinkable in the made-to-measure or pattern-order services offered by typical tailors. The order menu consists of four types: two-piece, three-piece, double-breasted, and coat. Measurements and adjustments are made using a specially designed sample garment, which is then sewn in a workshop in Korea and delivered approximately two months later.

Furthermore, at the trunk show held on Saturday, October 28th, in addition to the made-to-measure line that is always available, we will also be accepting full-hand bespoke orders. For bespoke orders, there will be one fitting and one intermediate fitting, and the delivery time will be approximately one year. Bespoke tailoring, which embodies all of our tailoring philosophy and research, involves creating a pattern from scratch to fit each customer's body shape, and everything from cutting to sewing is done by hand by skilled craftsmen. We invite you to experience the world of B&Tailor on this special occasion.

B&Tailor Trunk Show
□ October 28th (Sat) 11:00 AM - 7:00 PM □ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury

Order Details <br>Made to Measure ■Price: Suits from 324,000 yen , jackets from 226,800 yen , trousers from 129,600 yen , coats from 334,800 yen ■Delivery: Approximately 2 months later Bespoke ■Price: Suits from 486,000 yen , jackets from 324,000 yen , trousers from 172,800 yen , coats from 486,000 yen ■Delivery: Approximately 10 months later (with fittings and intermediate fittings)

*The trunk show is by appointment only. If you wish to visit, please contact us at the number below.
*Please note that we may not be able to accommodate all reservation requests.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)