HERNO , a brand founded in Lesa, a small town north of Milan, Italy, and now a leading outerwear brand in the country, will open a pop-up store from Tuesday, September 26th. It will be held at Isetan Shinjuku Store, Men's Building 5th floor, Business Clothing, until Tuesday, October 10th.



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This is a light and sexy custom-made coat for the older gentleman— HERNO 's Laminar Stenker Coat

Founded in 1948 as a raincoat manufacturer, HERNO achieved success with coats made from high-quality materials such as vicuña and cashmere. Their refined and elegant items, embodying the essence of Italian style, have captivated customers worldwide. Today, the brand enjoys immense popularity as a provider of diverse coats, primarily down-filled outerwear. Its appeal lies in its modern designs using the latest high-performance materials, and the sincere commitment to craftsmanship that becomes apparent the more you wear the garment.

Down blouson: 87,480 yen
Purchase here

For Fall/Winter 2017, the brand will be offering the "7DENIR" series of ultra-lightweight, packable down blousons, which sell out quickly every season, in an overwhelming range of seven colors. In addition, the brand will be introducing the "Laminar" series, which features functional materials such as GORE-TEX®, a new down-filled Chester coat with a detachable hood, and a down blouson made from a new material that is breathable, highly water-repellent, and stretchy.

Furthermore, this pop-up store will also feature a special edition of the classic long belted coat from the "Laminar" series, available in four colors. This coat, which incorporates elements of sports gear into HERNO 's elegant and classic style to the fullest extent, is a must-see. As the seasons progress, you'll want to wear it every day, so be sure to check out its comfortable fit in-store.

View HERNO products at the Isetan Online Store

HERNO Pop-up Store □ September 26th (Tue) - October 11th (Tue)
□ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing
03-3352-1111 (main representative)