NEWS
2017.10.02 update

Acqua di Parma | A new fragrance, "Colonia Pura," that reinterprets a scent that has been around for over 100 years.

Acqua di Parma, an Italian fragrance house under the LVMH umbrella, has launched a new fragrance, "Colonia Pura," a modern interpretation of its iconic "Colonia Eau de Cologne," a traditional scent with over 100 years of history, suitable for both men and women. It is available at Isetan Shinjuku Store, Men's Building 1F, Men's Accessories/Cosmetics.

Right / ACQUA DI PARMA "Colonia Pura" Eau de Cologne ¥19,980 (100mL)


The scent of Italy, and a fresh scent like the joy of life.


ACQUA DI PARMA was founded in Parma, Italy in 1916. The brand's first series, "Colonia Eau de Cologne," is an iconic fragrance of the maison and is famous for being a favorite of many Hollywood stars.

The new "Colonia Pura" is based on the masculine "Colonia Eau de Cologne," but with added refreshing coolness. It's a special and fresh fragrance with sophistication and elegance that can be worn not only by powerful and modern men, but also by women.

Pursuing proud, traditional quality and a unique style, Colonia Pura draws its roots in the classic Italian world of refined joy, superior style, and attention to detail, while expressing a casual, easygoing brightness and boundless youthful energy. It embodies the Italian joy of life, elegance, and warmth.

ACQUA DI PARMA
"Colonia Pura" Eau de Cologne: ¥14,580 (50mL), ¥19,980 (100mL)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)

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