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2017.08.28 update

A new total editorial category, "Urban Sports," is born—featuring brands such as Arc'teryx Veilance, Goldwin, and TEATORA（1/4）

"The trend of sports fashion, which originated from athleisure, has permeated everyday wear, and I believe this is because customers' desire to live their days comfortably and actively has grown stronger," explains Shoji Izome, buyer in charge of contemporary casual wear on the 6th floor Isetan Shinjuku Store, Men's Building . This autumn, Isetan Shinjuku Store, Men's Building , 6th floor, Contemporary Casual is proposing "urban sports," active wear that enriches and enhances urban life. Ahead of the grand opening on Tuesday, September 19th, three brands, including brands making their debut Isetan Shinjuku Store, Men's Building , made their debut on Wednesday, August 23rd.


From left to right: Goldwin, TEATORA , Arc'teryx Veilance


A sporty style that has become commonplace, adding to your everyday outfits.


These days, it's become commonplace to pair sneakers with suits or matching sets, choose stretch materials or water-repellent features when buying a jacket, or look for pants with drawstrings.

Buyer Isome explains, "We've newly edited relaxed and active wear that can be coordinated with sneakers. It's not about DO SPORTS, but rather an 'urban sports' wardrobe that covers everything from work to weekend wear." A corner will be created where you can enjoy a total "urban sports" coordinate in one place.

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