We will be hosting a pop-up store for Lily Erlandsson, a Scandinavian jewelry brand that stands apart from conventional men's jewelry with its beautiful organic motifs. The pop-up will be available for a limited time from August 23rd (Wednesday) at Isetan Shinjuku Store, Men's Building 1F = Men's Accessories.


Designer Lili Erlandsson is a mysterious figure who devotes herself to her creative work in dark, foggy forests. Currently, all information about the designer, who mainly creates jewelry, including her nationality and gender, is kept secret. She does not like commercial activities, and only distributes a very limited number of her works. Furthermore, the fact that there are some individual differences in each item is also one of its major attractions.


The works of this enigmatic designer are crafted using beautiful organic materials as motifs, expressing a presence that is both delicate and subtly tense. Plant motifs, particularly lilies, frequently appear, and the vividly colored synthetic stones are produced using a special manufacturing method, giving them a softness and warmth within their hardness. No two smooth, alluring stones are alike, and they emit a fantastical light that captivates the wearer.


The pop-up event, starting on Wednesday, August 23rd, will feature a lineup of feminine jewelry inspired by plants, flowers, and leaves. Handmade jewelry will be presented with decorative and humorous pieces, including beautiful acrylic pendants in a variety of colors.

LYLY ERLANDSSON Pop-up Store
□August 23rd (Wed) - September 5th (Tue) *The store will be closed on August 29th (Tue)□ Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

inquiry
Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories
03-3352-1111 (main representative)