EVENT
2017.08.09 update

JENOMENS | A new project has launched to elevate "soft vinyl" figures, which are attracting attention from all over the world, into art.

08.23 Wed -09.05 Tue
Isetan Shinjuku Men's Building 8F Isetan Men's Project
Kitan Club, PUNK DRUNKERS, SwimmyDesignLab, and MILK BOY TOYS—four companies (or individuals) that are well-known to fans of indie culture, including capsule toys, T-shirts, art, and fashion, have come together.
In order to elevate "sofubi," which is attracting attention all over the world, from a subculture to an art form, a new project called Genomens has been formed, and original sofubi (soft vinyl toys) that are made in Japan will be unveiled at the Isetan Shinjuku store-wide campaign "Irodori Matsuri" which starts on Wednesday, August 23rd.


Genomen's soft vinyl figures: ¥12,960 each

This time, the Charlie Weiss collection will only be on display Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence, and will be available for a limited time at the Isetan Online Store from 10:00 AM on Saturday, September 2nd.
Each original soft vinyl figure, created with a free and imaginative approach, showcases the characters' strong personalities while still wearing their suits. This is a rare opportunity to see all of them together, so don't miss it!

Read the story behind the creation of our new project here.
"JENOMENS" | A unique group of soft vinyl toy creators who elevate Japan's proud subculture into art, "JENOMENS" is born!

Geno Men's Promotion
 □August 23 (Wed) - September 5 (Tue) *Isetan Shinjuku store will be closed on August 29 (Tue).
□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

Regarding the sale of Genomens soft vinyl figures
 ■Sales period: Sales will be available only at the Isetan online store from 10:00 AM on Saturday, September 2nd.
The special page for the Geno Men's soft vinyl figure sale on the Isetan Online Store will be available from 10:00 AM on Wednesday, August 16th.

*The products will be on display at Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence/Charlie Weiss from August 23rd (Wed) to September 5th (Tue).
*Due to the handmade nature of each item, there may be slight variations between individual pieces. The actual product may have slight color differences. Please understand this in advance.
*Membership registration to the Isetan online store is required.
*Payment is only accepted with MICARD, Mitsukoshi M CARD, or other credit cards.
*Quantities are limited, so please forgive us if the item is out of stock.
*For other sales methods and details, please see the special page that will be published on the Isetan online store on Wednesday, August 16th.

Photo: TAKU FUJII

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence
03-3352-1111 (main representative)

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