VALENTINO's Fall/Winter 2017 collection is inspired by the punk rock style that originated in London, England in the 1970s. Items featuring designs by Jamie Reid, who created the brand's iconic artwork, have arrived at Isetan Shinjuku Store, Men's Building 3rd floor = International Designers.

Jamie Reid created iconic artwork for the British punk rock scene in the late 1970s. For this collection, he has redesigned graphics from his work "Folk The Bank" for Valentino, and newly designed slogans by Reid himself, such as "BEAUTY IS A BIRTHRIGHT," "RECLAIM YOUR HERITAGE," and "IT SEEMED TO BE THE END UNTIL THE NEXT BEGINNING," which are used as key details of the collection.

This graphic was also embroidered on the haute couture outerwear shown in the first four looks of the collection's show, and was used as a key detail in the collection through various methods such as embroidery, printing, knitting, and bonding, from caps and outerwear to knitwear and accessories.

Jamie Reid was born in England in 1947. At art school, he met Malcolm McLaren, the mastermind behind the Sex Pistols, and was commissioned to create artwork for the band. He is famous for his album artwork released from the mid to late 1970s, including the covers for "Never Mind the Bollocks," "Pretty Vacant," and "Holidays in the Sun," as well as "God Save the Queen," which features a safety pin on Queen Elizabeth's lips, photographed by Cecil Beaton and considered an icon of the punk rock era.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)