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2017.07.26 update

Buyers explain the top trends for Fall/Winter 2017! Latest collections from popular brands also revealed.（3/3）


The Italian interpretation of "British vibes" is a top trend this season.
Ernesto
Jacket: 129,600 yen

At first glance, it looks flashy, but the subdued colors and patterns are characteristic of Ernesto's jackets. Vincenzo, Enrico Mezzadri's partner, is a big fan of Britain, and the tartan-inspired colors and patterns are truly Ernesto's interpretation of Britain itself.
Paidea
Suit: 183,600 yen

Paidea, a brand that has been carried since the brand's inception and has received a great response, now introduces a double-breasted jacket. This suit, full of classic details, is made from covert cloth, a traditional British material, and is a beautiful adaptation of the fabric used for hunting outerwear.


Fortela <br> Coat 96,120 yen, Vest 34,560 yen
*Expected to arrive mid-September or later.


Fortela <br> Coat 96,120 yen, Vest 34,560 yen
*Expected to arrive mid-September or later.


Fortela, a brand known for its adventurous spirit and proactive approach to creating interesting products, has had buyer Yamaura enter the company's headquarters factory to carry out reproductions using vintage materials. They are selling limited quantities of bespoke items, such as a vest made from deconstructed quilts. The brand is also releasing bespoke double-breasted military coats and buffalo check coats for under 100,000 yen. The military coat's large, split pleats on the back exude a dapper style.

Buyer Yamaura says, "Pitti Uomo is where the autumn/winter men's trends are unveiled, so you can see the 'NEW' items for this season on every floor, not just the 4th and 5th floors. The start of the season is a time when you can take your time and carefully choose your clothes. In addition to the popular brands introduced above, there is also the pleasure of noticing changes in shirts, ties, and coordination. Please enjoy the new season's fashion."

PITTI IMMAGINE UOMO at ISETAN MEN'S
□July 26th (Wednesday) - August 8th (Tuesday)
□ Isetan Shinjuku Store, Men's Building = Every floor ( Event information here )

Premium Friday "PITTI NIGHT"
□Friday, July 28th, 6 PM - 8 PM□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence / Cafe Lizique
Click here for instructions on how to participate.

 Photographer Mr.KO's street style photo shoot □ Saturday, July 29th, 2 PM - 4 PM □ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

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The world's largest men's fashion trade fair is coming to Isetan Shinjuku Store, Men's Building "Pitti Immagine Uomo @ Isetan Men's" opens.

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