"Another space" refers to a space that is different from another, or an atmosphere that gives the illusion of being such a space. Isetan Men's will be hosting its 9th annual men's fashion event, "PITTI IMMAGINE UOMO at ISETAN MEN'S" (hereinafter referred to as Pitti), from Wednesday, July 26th to Tuesday, August 8th.
This year's Pitti Uomo will not only showcase the latest trends in men's fashion, but on July 28th (Friday) and 29th (Saturday), it will create a completely different atmosphere from the usual Isetan Shinjuku Store, Men's Building . The key to this will be the "Five Legendary Men of Pitti Uomo"!

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The world's largest men's fashion trade fair is coming to Isetan Shinjuku Store, Men's Building "Pitti Immagine Uomo @ Isetan Men's" opens.

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The most famous attraction at Pitti Uomo is undoubtedly the king of fashion!

"At Isetan Men's, we've tried various things, such as introducing VR (virtual reality), to let our customers experience even a little bit of the atmosphere of the real Pitti Uomo, but this time we've cast Pitti's most famous feature," says Yuki Yamaura, buyer in charge of mainly imported clothing on the 4th and 5th floors of Isetan Shinjuku Store, Men's Building .

Appearing at Isetan Men's on July 28th (Friday) and 29th (Saturday) will be Raffaello Napoleone, CEO of Pitti Immagine Uomo, Pino Lerario of TAGLIATORE , Domenico Gianfrate, Director of PT01, Alessandro Squarzi of Fortela, Enrico Mezzadori of Ernesto, and Primo Guerreziena of GTA .

Top left: Pino Lerario of TAGLIATORE , Top right: Alessandro Squarzi of Fortela, Bottom left: Enrico Mezzadori of Ernesto, Bottom right: Domenico Gianfrate, Director of PT01

The five key figures from each brand are also renowned fashionistas, and many people have likely seen them in street style photos on Instagram or in magazines. "They will be appearing on the 4th and 5th floors in the afternoon on Saturday the 29th, so please come to Isetan Shinjuku Store, Men's Building wearing your favorite brand or the brand of someone you want to meet. They all love to communicate and will gladly take photos with you, so please enjoy the interaction," says Yamaura. The floors will be filled with many foreigners, including Italians, creating an "otherworldly" atmosphere.

Yuki Yamaura, buyer in charge of the 4th and 5th floors Isetan Shinjuku Store, Men's Building

Pitti is a venue for presenting the latest trends for autumn and winter.

One of the attractions of Pitti Uomo is that men's fashion enthusiasts can experience the latest trends firsthand. Yamaura explains, "In terms of new trends in men's clothing colors and patterns, the most notable is the rise of brown. At Pitti, each brand put a lot of effort into their brown presentations, showcasing a variety of tones centered around muted browns. In terms of patterns, there was a noticeable return to British style, with large checks, shepherd prints, graph checks, and tartan checks being prominent."

"Fall-winter browns will follow the trend of beige to khaki earth tones from this spring and summer, resulting in deeper, more autumnal shades, so they can be seen as an 'evolution of spring/summer's browns. Along with the return to classic styles, including the full-fledged 'sartorial specifications' of trousers and other items that Isetan Men's Net is also featuring, please be sure to check out the fresh colors and patterns," he continued.

NEXT> Which popular brands leading the trends should you check out at Pitti Uomo?