PITTI IMMAGINE UOMO is where the latest fashion trends converge. Held twice a year in Florence, Italy, this is the world's largest menswear trade fair, attracting buyers and press from all over the world to showcase the trends, notable designers, and items for the next season.

At Isetan Shinjuku Store, Men's Building 6th floor, Contemporary Casual, the focus is on REPLAY , an Italian brand that develops total wear mainly from denim, which won the Best Exhibition Award at the same event held in January of this year. The pop-up store, which will be held from Wednesday, July 26th, will feature the 2017 Autumn/Winter collection, as well as "Hyper Selvedge" denim, which will be exclusive to Isetan Shinjuku. Be sure to also pay attention to the decorations that will give you a feel for the atmosphere of the venue. The event will run until Tuesday, August 8th.

This is the exhibition booth at "Pitti Immagine Uomo," held in January 2017. It garnered attention for winning the Best Exhibition Award at the event, based on the collection theme "Rebels & Heroes."

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Founded in 1978 by Claudio Buziol, REPLAY offers a total casual wear range centered around denim. Its original designs incorporating trends, high-quality materials, and beautiful silhouettes have made it immensely popular in Europe.

The theme for the Fall/Winter 2017 collection is "Rebels & Heroes." It blends preppy elements with the brand's roots in military and biker styles. The bomber jacket, a symbol of the collection's theme, features a military print accented with college-style patches.

Furthermore, REPLAY offers a wide selection of its signature "HYPER FLEX" denim. The fabric, a unique blend of cotton and polyester, is characterized by its high elasticity and comfortable fit.

"Hyper Selvedge" Denim Pants
57,240 yen each
*Exclusive to Mitsukoshi Isetan

Furthermore, this pop-up store will feature "HYPER SELVEDGE" denim pants, exclusive to Mitsukoshi Isetan. Manufactured using 1950s Japanese looms and crafted by skilled artisans, these "Italian-made red selvedge" jeans incorporate REPLAY 's innovative technology, resulting in a comfortable fit despite being selvedge.

Furthermore, the exhibition decorations from Pitti Uomo, which was held in January of this year and won the Best Exhibition Award, will be recreated in a pop-up. Don't miss this excellent opportunity to enjoy the latest fashion from REPLAY while experiencing the atmosphere of the exhibition venue.

REPLAY Pop-up Shop □ July 26th (Wed) - August 8th (Tue)
□ Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual

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The world's largest men's fashion trade fair is coming to Isetan Shinjuku Store, Men's Building "Pitti Immagine Uomo @ Isetan Men's" opens.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)