EVENT
2017.07.21 update

The world's largest men's fashion trade fair is coming to the men's department store—"Pitti Immagine Uomo @ Isetan Men's" opens.（1/2）

07.26 Tue -08.08 Tue
Isetan Shinjuku Store, Men's Building all floors

PITTI IMMAGINE UOMO (hereinafter referred to as PITTI) is where the latest fashion trends gather. Held twice a year in Florence, Italy, this is the world's largest men's fashion trade fair, attracting buyers and press from all over the world. It is a major event in men's fashion where the trends for the next season, notable designers and items are showcased, and you can quickly catch the real trends.
From Wednesday, July 26th, each floor of the Isetan Shinjuku Store, Men's Building , will showcase brands exhibiting at Pitti Uomo, maintaining the atmosphere of the event itself. The entire Isetan Shinjuku Store, Men's Building will be immersed in the spirit of Pitti Uomo, allowing visitors to enjoy the latest fashion trends from a variety of perspectives.

Event information for each floor of Isetan Shinjuku Store, Men's Building can be found here.



Expressing the joy and energy of life through fashion, like a dance performance—this year's theme is "Pitti Dance Off."


Under the theme of "Pitti Dance Off," this year's Pitti expresses a nostalgic world reminiscent of classic Hollywood dance films. From July 26th (Wednesday), Isetan Shinjuku Store, Men's Building will showcase the dynamism and light rhythm of dance, including stage dance and tap dance, through playful visuals interspersed with photographs of Pitti people. Various motifs will be linked to fashion, offering an emotional presentation.

Furthermore, at Isetan Shinjuku Store, Men's Building 1st floor promotion area, they will focus on the activewear category, which is becoming a major fashion trend, similar to Pitti Uomo held in Florence, Italy. Shifting the setting for dressing up to the beach, they will host a pop-up featuring items that elevate summer style, including fragrances and sunglasses, centered around the French swimwear brand Billebourquin.


Scenes from "Pitti Immagine Uomo," held in Florence, Italy in January 2017.

Italian fashionistas and key figures who lead the fashion industry visited our store.


On July 28th (Friday) and 29th (Saturday) during the event, key figures from popular Italian brands in Japan will gather at Isetan Shinjuku Store, Men's Building with their latest Fall/Winter collections. Pino Lerario of TAGLIATORE , Alessandro Squarzi of Fortela, Enrico Mezzadori of Ernesto, Domenico Gianfrate of PT01, and Primo Guerciena of GTA will be in attendance, making this a rare opportunity to experience the authentic Italian brand excitement right here in Japan.


Pino Lerario (left) and Alessandro Squarzi (right) TAGLIATORE


Ernesto Enrico Mezzadori (left) and Domenico Gianfrate (right) of PT01

On Friday, the 28th, from 6 PM, a special night event in collaboration with the magazine "MEN'S EX" (Sekai Bunka Publishing) will be held at Isetan Shinjuku Store, Men's Building 8th floor = Isetan Men's Residence/Cafe Lizique. Recreating the atmosphere of the Pitti Uomo venue, this event, featuring the five guests mentioned above, will also collaborate with Franciacorta, a representative Italian wine. It promises to be a chance to learn about the latest fashion while enjoying free-flowing food and drinks. ( Click here for participation details )

Furthermore, during the event on Friday the 28th and Saturday the 29th, Mr.KO, a talented photographer who regularly photographs fashionistas at the Pitti venue, will be taking commemorative photos with the Italian guests. Of course, you are also welcome to take commemorative photos with your own smartphone, so we hope you will enjoy the "Pitti experience" and feel like a fashionista yourself.


Related articles
The modern swimwear brand Billbrequin, imbued with the cheerful mood of Southern France, has officially arrived in Japan—including exclusive items only available at Mitsukoshi Isetan.

The dress-up scene expands to the beach— Isetan Shinjuku Store, Men's Building 1st floor is filled with items to brighten up the height of summer.


At Isetan Shinjuku Store, Men's Building 1st floor promotion, titled "Pitti Dance Off—Let's Beach Party," they are proposing new formal summer attire for beach parties and resorts. The promotion features items that elevate summer style, including fragrances and sunglasses, from Bill Bourquin, a French swimwear brand that pursues sophisticated beach style and is one of the brands participating in Pitti.


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Enjoy Pitti Uomo, where the autumn/winter trends are showcased, and beat the summer heat by drinking San Pellegrino, a natural sparkling water!

Additionally, the pop-up will feature a water bar serving San Pellegrino , the natural mineral water that quenches the thirst of men at Pitti Uomo. During the event, customers who spend over 10,800 yen at Isetan Shinjuku Store, Men's Building will receive one free 250ml bottle of San Pellegrino. (*Supplies are limited and the offer will end when supplies run out.)

PITTI IMMAGINE UOMO at ISETAN MEN'S
□July 26th (Wednesday) - August 8th (Tuesday)
□ Isetan Shinjuku Store, Men's Building = Every floor ( Event information here )

Premium Friday "PITTI NIGHT"
□Friday, July 28th, 6 PM - 8 PM□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence / Cafe Lizique
Click here for instructions on how to participate.

 Photographer Mr.KO's street style photo shoot □ Saturday, July 29th, 2 PM - 4 PM □ Isetan Shinjuku Store, Men's Building 5th Floor = Business Clothing

*All prices include tax.

inquiry
03-3352-1111 (main representative)

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