Hanes was founded in the United States in 1901 and created numerous groundbreaking underwear products, including T-shirts, which became huge hits and made the brand name known worldwide. With the desire for people to spend every day in Hanes underwear, they developed the pack T-shirt in 1947, offering multiple shirts at an affordable price.
As underwear has evolved, so too has the packaging that represents the product's features, which has become the standard for today's pack T-shirts.


Hanes has gained popularity not only in its country of origin, America, but also in Japan, thanks to its iconic "3P-T-Shirts" (3-pack T-shirts), including the popular "Red Pack" that was a hit during the American casual fashion trend, and the "Beefy T-Shirt," a symbol of hippie culture. With the release of underwear incorporating "Japan Fit," which is tailored to the Japanese physique, and its unique "X-TEMP™ technology," Hanes has become a beloved brand not only in America, where it originated, but also in Japan, establishing itself as "THE KING OF PACK T-SHIRTS."


The promotion starting on Wednesday, June 21st will feature the Japan Fit premium line, which is currently on sale. In addition to T-shirts and boxer shorts that follow the Japan Fit silhouette and are made in Japan in every step from spinning and knitting to sewing, we will also be offering a long-sleeve T-shirt as a pre-sale item.

The long-sleeved T-shirt follows the silhouette of "Hanes T-SHIRTS Japan Fit," with the length, sleeve length, and width adjusted to the modern Japanese physique for an exquisite fit. Made with carefully selected cotton, every step of the process, from spinning and knitting to sewing, is MADE IN JAPAN.

These boxer shorts are made from soft cotton and knitted using a rib knit machine for a comfortable feel against the skin. The use of an unusual gauge adds a touch of casualness. The waistband design is based on archive designs, and the shorts offer just the right amount of support.
Experience the superior comfort of "Hanes Premium."

View Hanes products at Isetan Online Store

Haynes T-Shirt Fair
□Wednesday, June 21st to Tuesday, July 11th
□ Isetan Shinjuku Store, Men's Building , B1F = Underwear, Nightwear, Socks

*All prices include tax.

For inquiries, please contact Isetan Shinjuku Store, Men's Building , B1F (Underwear, Nightwear, Socks).
03-3352-1111 (main representative)