EVENT
2017.06.13 update

PRADA | First-ever pop-up store opens at the men's department store -- featuring a limited-edition bag available worldwide.（2/2）

06.14 Tue -06.27 Tue
Isetan Shinjuku Men's Building 3F International Designers

This pop-up store will feature bags that can be customized by freely attaching Velcro stickers to suit your preferences. The customizable bags include a tote bag that will be released in limited quantities worldwide, as well as backpacks and shoulder bags that will be exclusively at Isetan Shinjuku Store . *All stickers are sold separately.


Bag: 210,600 yen (H36 x W42 x D20 cm)
*Limited worldwide release


Bag: ¥240,840 (H29 x W50 x D26cm)
*Domestic sales only


Left/Backpack ¥195,480 (H45×W27×D17cm)
Right/Backpack ¥225,720 (H57×W34×D17.5cm)
*Domestic sales only



Top/Shoulder bag ¥79,920 (W34 x H13cm)
*Domestic sales only
Bottom/Shoulder bag ¥149,040 (H24 x W30.5 x D16cm)
*Domestic sales only
 
The separately sold leather stickers come in a wide variety of designs, including those featuring shoes and bags with fur accents, as well as sharks, rabbits, and locomotives. A sticker boldly displaying "TOKYO" will be sold exclusively at the store.

Additionally, we will be offering a selection of accessory items, such as bag straps and eyewear cases, that allow you to customize your bag according to your mood, available for pre-sale.


Bag straps from ¥42,120


Eyewear case: 31,320 yen

 
Furthermore, during the pop-up store's run, T-shirts and hoodies inspired by the women's collection will be available, along with backpacks made with rabbit fur and clutch bags and briefcases made with lamb fur. This will be a great opportunity to get a sneak peek at items from the 2017 Fall/Winter men's collection.


T-shirt: 63,720 yen
*Domestic pre-sale

Blouson jacket: 180,360 yen
*Domestic pre-sale
PRADA Pop-up Store
□Wednesday, June 14th to Tuesday, June 27th
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)

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