Shinola, based in Detroit, Michigan, USA, is finally making its debut at Isetan Shinjuku. Their lineup includes watches, bags, and leather goods. Their craftsmanship is evident in their truly unique products.

Detroit is a place like this.
Shinola is a city in Michigan, located in the Midwest of the United States. It is also known as the birthplace of the Ford Model T and was once a thriving center of the automobile industry. At its peak, it is said that about half of its 1.8 million inhabitants were employed in the automobile industry. The Shinola factory is housed in a renovated building that was formerly a General Motors test track.

A simple and robust style, enhanced by the smiles of the people who work there.

We rarely see "Made in USA" fashion items anymore. This is because more and more companies are moving their production bases to Asia and other regions with lower labor costs. However, defying this trend, a brand has emerged that is deliberately challenging itself to create products in the USA.

Shinola has established its production base in Detroit, Michigan, a state known for having one of the highest unemployment and poverty rates in the United States. While learning the know-how of authentic watchmaking from Switzerland, they also produce leather goods and other items in-house. These items are appealing for their sturdy and reliable quality, reminiscent of the "Made in USA" craftsmanship of yesteryear.

One of the brand's aims is to make localism its brand identity. It is supported by the belief that if a locally created brand is revitalized, the city will be revitalized as well. They have established a state-of-the-art watch factory in the historic Argonaut Building in Detroit, and by combining meticulous craftsmanship with technology, they have created beautiful watches. At the same time, they have created jobs for local people.

Timeless Pieces for Years to Come

Its clean and simple design ensures high visibility. In addition, the hour and minute hands and indices are treated with Super-LumiNova, allowing you to check the time even in the dark.

(From front) Watch ¥89,640 (Stainless steel case: 41mm diameter/quartz) Purchase here
122,040 yen (Stainless steel case: 43mm diameter/quartz) Purchase here
137,160 yen (Stainless steel case: 47mm diameter / Quartz) Purchase here
¥89,640 (Stainless steel case: 41mm diameter / Quartz) Purchase here

The Essential Leather Wear

A tote bag made of thick yet soft-touch leather (right). A leather backpack with handles that allow it to be carried by hand (left).

Left/Backpack ¥160,920 Purchase here
Right/Tote bag ¥144,720 Purchase here

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)