2017.08.09 update

The Chino Rivived | Summer style embodied in a slim fit that reflects the brand's commitment to quality.

The Chino, a bottoms brand that emerged in the 90s and later went on hiatus, has been revived by a global planning and production team and is now popular in contemporary casual wear Isetan Shinjuku Store, Men's Building 6th floor, under the name The Chino Rivived. This time, we will focus on the brand's classic slim-fit model, which centers around chino pants and pursues authentic comfort.


Versatile pants that can be easily paired with any style and can be worn for many years.


The Chino Revived's primary focus is on materials. The slim-fit model featured here uses chino cloth made from their own proprietary 60-count cotton yarn, woven in a three-ply construction with a lightly brushed finish. The high density of the yarn results in slow deterioration over time, developing a unique vintage feel with continued wear.

Furthermore, the beautiful silhouette, neither too slim nor too baggy, is achieved through a contemporary pattern created by a skilled pattern maker and unconventional grading (enlarging or shrinking according to the required size) that makes all sizes look smart. This slim fit, with its narrower line from the knee to the hem, has a clean silhouette along the side, and features two deep back pleats to give a more three-dimensional look to the hips of Japanese women, who tend to have thinner hips.


The Chino Revived Pants: ¥20,520

From the materials to the stitching, this pair of jeans is crafted with Japanese sensibilities, and the attention to detail is outstanding, evident in features such as the hand-stitched-style AMF stitching and the antique brass zipper stopper by riri.

Furthermore, this season we've selected a total of four colors: khaki, white, navy, and olive. We hope you enjoy this pair of trousers, which embodies The Chino Revived's commitment to quality and uncompromising craftsmanship.

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 6th Floor = Contemporary Casual
03-3352-1111 (main representative)