Like police dramas on television, medical dramas are popular as "content that can attract viewers." "The white coats that appear in recent medical dramas have become very stylish," says Hiroshi Morioka, a fashion director and stylist in charge of styling for "The Gentlemen Makers," a magazine published four times a year by Isetan Men's. He will be joined by Yo Ishimi, the representative of "MedPeer," an online community for doctors, who continues to practice medicine once a week, to discuss "how doctors should dress."

Related article: Enrich your doctor's life with original white coats

MedPeer, Inc. President and CEO

CEO of Globe Co., Ltd. / Fashion Director & Stylist

While still a student at Waseda University, she worked in editorial roles at Fujingaho Co., Ltd. (now Hachette Fujingaho Co., Ltd.). After graduating from the university, she joined the company as a full-time employee and worked as a fashion editor in the editorial department of the men's fashion magazine "Men's Club." In August 1996, she established the creative office "Globe Co., Ltd." In addition to styling actors, artists, and cultural figures, she is also involved in the production of costumes for events and shops, and uniforms for companies.

These are professions with high social status and where people are conscious of being seen.

We visit hospitals when we feel unwell, and we unconsciously feel a sense of reassurance when we see doctors wearing white coats. What kind of fashion sense do these doctors, who wear white coats, have, stethoscopes around their necks, and examine patients in front of their computers, have?

Hiroshi Morioka: Due to the nature of my work, I often receive requests for fashion-related events, and I have given lectures to doctors several times. When I ask doctors about their dressing preferences, they say things like, "I want to be close to my patients, I want to use it as a communication tool," but when I ask them what they really think, they say, "I don't know what to wear."

Ishimi: That's true in reality. I don't think I'm conscious of how I dress.

Even in Morioka , seeing how Ms. Iwami is dressed today, I can say with confidence. I feel relieved (laughs).

Iwami: I established my company in 2004, and after going public and having more communication with the outside world, including media appearances, my awareness of clothing has definitely changed.

Ms. Morioka is both a company representative and a physician. What do you value most when it comes to your style of dress?

Iwami : Simplicity and decisiveness, perhaps. When we launched "MedPeer," a website exclusively for doctors, we handed out flyers at academic conferences to recruit member doctors. The female staff members were all wearing black, so for a while I consciously chose silver to stand out a bit. Also, since we went public and I've taken on the role of "CEO of an IT company," I've recently become more conscious of being "seen" by stakeholders and others.

Even for someone like Dr. Morioka , how he is perceived by the general public is important.

Doctors, lawyers, and teachers in Iwami are minorities, but they hold high social status, so I think they are all conscious of how they are perceived. My own approach to dressing is simply to "add a little something extra to something that's true to life."

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