Remaking it adds rarity.

—The materials used on the back are also varied, which makes them fun to look at.

Miura : "The base body is made of 7-ounce heavy-ounce T-shirt fabric. The toughness of this fabric and the way it drapes when worn oversized are unlike anything else. For the back, we use materials that are compatible with street fashion, from Coozy sweaters to vintage Aloha shirts and rare European military items. And since it requires quite a lot of fabric, we don't skimp on that, or rather, we don't compromise on securing the fabric."

Taguchi : "As I mentioned earlier, we put a lot of effort into the silhouette when you wear it. The seam on the back is a straight line when laid flat, but we calculated the silhouette so that when you wear it in an oversized style, it creates a gentle curve that follows the shoulder line. I would recommend it to women as well."

—The fact that each item is one-of-a-kind is sure to appeal to fashion lovers.

Miura: "I think that desire to not wear the same thing as others is something that's present from a young age. In addition, the fact that it's a one-of-a-kind item adds to its rarity and creates a luxurious mood. I hope people will enjoy the value that exceeds the price."

Taguchi: "There are tons of remade items out there, and many of them are basically just 'fake on fake.' We, on the other hand, combine real things with real things and 'intentionally make them fake,' aiming to offer items that exude a sense of mature sophistication."

──This is the first time you've exhibited at a location other than your two stores, is that right?

Miura : "We're not thinking of this as a business. Normally, people would increase their wholesale partners or production volume, but we're striving to stay true to our concept and rarity. If you truly love what you do and want to create good products, I think the ideal approach is to start small."

Taguchi : "I think the most important thing is that it reaches the people who need it. This time, it will be available at Isetan Shinjuku Store, Men's Building , so I hope that not only young people, but also those who spent their youth in their 20s at Isetan will enjoy it."
Remaking items adds new value, while preserving the essential, timeless aspects of fashion in their purest form. Each item from "SEW UP" is unique, which is why it's embraced by discerning fashion lovers. If you're interested, we recommend visiting Isetan Shinjuku Store, Men's Building , 7th floor, to see and feel the items for yourself.

SEW UP Pop-up Shop □ May 31st (Wed) - June 6th (Tue)
□ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual

Text: Morishita Ryuichi
Photo: Tatsuya Ozawa, Kenji Kitazato (INSPIRATION CULT)
Model: MURO (KING OF DIGGIN), MAGARA (A-1 CLOTHING)

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)