Shinola offers a diverse range of watches, leather goods, and journals (notebooks and pencils). The brand will make its official debut in Japan with a pop-up event held on the 1st floor of the main building at The Stage from Wednesday, May 31st to Tuesday, June 6th, and its first shop-in-shop in Japan at Authentic Casual on the 7th floor of Isetan Shinjuku Store, Men's Building .

Other items besides the watch also promote the story and mission.

--Please pick out and introduce some items that you would recommend.

First, my recommendation for a wristwatch is the limited edition Jackie Robinson watch, commemorating the player who set numerous records and was inducted into the Baseball Hall of Fame. I really like this model, which pays tribute to a player who not only contributed to the history of baseball but also to improving America's image.

Another watch I like is the "Canfield" model. Its sophisticated, classic design makes it versatile enough to be worn with both formal and casual outfits, so you can wear it every day and enjoy it for a long time.


—Please also show us items other than watches.

Personalized journals (notebooks) with customizable covers featuring initials or other favorite text have a certain charm that reminds Americans of their childhood textbooks, and they sometimes find themselves sniffing them (laughs). They're convenient for keeping a diary, managing schedules, and listing to-do lists—a perfect way to record your life's experiences—and truly embody Shinola's goal of creating "products that accompany you throughout your life."

Furthermore, the pencils are made in the USA in collaboration with an organization called "Public Supply," and a portion of the sales will be donated to public schools. By purchasing them, you can contribute to society, and they are a prime example of Shinola's commitment to giving back to the community.


And then there's the bag. The front zip pocket is for small items, and inside there's space for a passport and business card holder, but above all, its most distinctive features are its user-friendly design and the leather that develops a beautiful patina with use. This, too, is a product that tells the story of my life.

Shinola should be positioned as a "design-conscious brand."

--A message to customers who are looking forward to the Japanese launch starting May 31st (Wednesday).

Shinola focuses on "creating products that accompany you throughout your life," but we want to be positioned as a design-conscious brand rather than a lifestyle brand. Our partnership with Isetan in Japan aims to further enhance the brand's value into the future.

The pop-up event, held on the 1st floor of the main building at The Stage from Wednesday, May 31st, will feature staff members who can share Shinola's brand story, as well as two skilled craftsmen from Detroit who will demonstrate the production of leather goods, including items exclusive to Japan. We hope that our discerning Japanese customers will come and see it.

Shinola Pop-up Store
"AMERICAN LUXURY, DEFINED BY AMERICAN CRAFTSMANSHIP"
□May 31st (Wednesday) - June 6th (Tuesday)
□Main Building 1st Floor = The Stage

Shinola Corner Opens □ From Wednesday, May 31st □ Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual

Click here for the Isetan Online Store Shinola special page.
Shinola products are also available for purchase at Mitsukoshi Isetan's luxury online store, "NOREN NOREN".

inquiry
Isetan Shinjuku Store, Men's Building 7th Floor = Authentic Casual
03-3352-1111 (main representative)