Matt Watches, a watch brand whose name is an acronym for the French words "MER," "AIR," and "TERRE" (sea, air, and land), offers a range of high-spec yet stylishly designed models. They also supply watches to French special forces and other organizations.


Until Tuesday, May 9th, we are holding a custom fair where you can order a watch by combining your preferred case, dial, hands, and strap. The design, which excels in visibility and usability, and the tough specifications make it a good match for military-based fashion and possess elements that appeal to men.
Here are some examples of custom orders. Why not take this opportunity to order a custom-made bottle just for you?

"AG5 CHL AIR" 388,800 yen
Stainless steel case: 44mm case diameter, automatic movement, 20 ATM water resistance *Includes two interchangeable straps made of different materials

This model prioritizes practicality, featuring a highly legible chronograph. The design prevents the crown and push buttons from touching the back of your hand when worn on the left wrist, ensuring comfortable wear even with a bulky timepiece.

"AG6 1 Demineur" 259,200 yen
Stainless steel case: 44mm case diameter, black PVD coating, automatic movement, 30 ATM water resistance *Includes two interchangeable straps made of different materials

This model is supplied to French mine clearance teams. The carbon-fiber-look dial and Super-LumiNova-coated bar indices enhance legibility. The anti-reflective coated sapphire crystal is 4mm thick, making it durable enough for heavy use.

"AG8 UTC PILOT" 324,000 yen
Stainless steel case: Case diameter 44mm, automatic winding

The UTC model was added to the collection in 2016. Its hand, which completes a full rotation in 24 hours, allows for the display of different time zones. The 24-hour display on the outer edge of the dial is divided into black and white sections, making it easy to read day and night.

MATWATCHES Custom Fair
□Currently running until May 9th (Tuesday)
■Price: 3-hand model 237,600 yen ~
■Delivery period: Deliveries will be made sequentially starting approximately 2-3 months later.

*Please ask a staff member for more details.

□ Isetan Shinjuku Store, Men's Building 8th Floor = Isetan Men's Residence

*All prices include tax.

inquiry
03-3352-1111 (main representative)