Giannetto , a brand that has gained popularity for its shirts that evoke the dry, refreshing sea breeze, the blazing sun, and the cheerful people of Southern Italy—designs that exude a Latin sense of freedom and playfulness not found in the refined machine-made shirts of Northern Italy—will be holding its first ever order event at Mitsukoshi Isetan from Wednesday, May 3rd at Isetan Shinjuku Store, Men's Building 5th floor, Business Clothing. A wide selection of items will be available, including their main shirts and the latest collection.

A shirt that's fun to wear, as if it's imbued with the cheerful climate and friendly people of Southern Italy.

Giannetto was launched in 2008 as the casual line of Sanfort, a dress shirt manufacturer founded in 1979. Based on the traditional techniques of Italian tailoring, and combined with the privileged environment of Portofino, one of Southern Italy's leading resort towns, and the exceptional fashion sense of designer Vincenzo Sansonne, Giannetto offers beautifully luxurious, machine-made shirts, shirt jackets, and vests that are comfortable to wear.

On the day of the interview, buyer Yuki Yamaura appeared wearing a Giannetto jacket and shirt.

Buyer Yuki Yamaura recommends the brand, saying, "Vincenzo's sense for fabric selection and processing is outstanding. For example, he tries various new experiments, such as bleaching British-style checks with strong color contrasts to give them a faded look, or dyeing them with tea to create a muted, vintage feel. Italy is currently in a 'warring states period for shirts,' but among the many manufacturers, Giannetto has many elements that attract fans, such as original fabrics, soft collars, and sleeves that are attached to the body to allow for movement."

A design and playfulness that lets you fully enjoy wearing a shirt against your bare skin.

A popular feature of Giannetto shirts is the sun motif that peeks out when you unbutton the second button. Perfect for adding a touch of flair when you take off your tie during the upcoming Cool Biz season, this iconic detail is a great way to showcase a shirt worn directly against the skin. It's playful yet allows you to fully appreciate the shirt as an item of clothing.

The brand also offers shirt jackets that can be worn like sports jackets. These lightweight, unstructured jackets are easy to wear in the summer and are available in double-breasted styles as well as jersey material.

NEXT will be holding a pattern order event where you can order shirts, shirt jackets, and vests.