Loro Piana | A special collection recommended by the world's top golfers is now available.

The Ryder Cup, a tournament that attracts the attention of golfers worldwide.
The Ryder Cup, which began in 1927 when it was proposed by Samuel Ryder, a British seed merchant and avid golfer, is held every two years. True to its slogan, "Where legends are forged," the tournament brings together the world's top professionals who compete on the European and American tours. The three-day head-to-head competition is said to be the third most-watched event in the world, after the Olympics and the FIFA World Cup.
Loro Piana participated in the globally acclaimed Ryder Cup as the official supplier for the European team in both 2016 and 2018, providing uniforms for team members, captains, and staff.

A high-quality collection utilizing cutting-edge technology recognized by top professionals.
Drawing on 200 years of accumulated expertise, this collection offers sophisticated golf wear made from high-quality materials processed with cutting-edge technology onto natural fibers. It features exceptional functionality that sets it apart from conventional designs, combined with a clean, understated look thanks to subtle tone-on-tone color schemes. Field tests conducted under demanding competition conditions have impressed even top-tier professional players.
From Wednesday, May 10th, Loro Piana 's "MATCH PLAY GOLF LINE" will be available for a limited time at the International Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building . During this period, collection items that are only available at a limited number of stores in Japan will be on display, and documentary footage related to the Ryder Cup will also be shown.
From Wednesday, May 10th, Loro Piana "MATCH PLAY GOLF LINE" pop-up store, located on the 4th floor Isetan Shinjuku Store, Men's Building , in the International Luxury section, will allow visitors to experience the excitement of the Ryder Cup through vivid video footage, including actual match footage, showcasing the quietly intense competition among some of the world's top golfers.
Also, be sure to check out the immersive venue! During the event, we'll have special gifts that golf fans won't want to miss.

Experience a sense of realism through vivid video footage.
The Ryder Cup, which was first held in 1927, will be held for the 42nd time in 2018. Among the video materials broadcast during the event, there is footage of the European team from the previous 2016 tournament, wearing official wear made from the highly functional and high-quality materials of Loro Piana , and engaging in a quietly intense battle.
Standing before these vividly rendered, immersive images, it would be fascinating to pick up a special collection item created by Loro Piana and vicariously experience the tension of the players and the exhilaration of being enveloped in high-quality items.

You've been invited to a special collaboration event with Double Eagle magazine.
During the pop-up period, the first five groups (10 people) who purchase eligible items totaling 500,000 yen or more will receive an invitation to a special event to be held at Loro Piana Ginza store on Tuesday, May 30th. This event is co-hosted with the golf magazine "Double Eagle" and will feature a talk show by professional golf players.
Furthermore, the first 30 customers who purchase eligible products totaling 200,000 yen or more during the campaign period will receive a custom-made golf ball printed with the Ryder Cup and Loro Piana logos. This is a must-have item for any golf fan.
Next time, we'll introduce limited-edition items that will only be available at Isetan Shinjuku, as well as the specially prepared "MATCH PLAY GOLF LINE" collection.
Limited edition items revealed! A fusion of high-performance materials and sophisticated style, only possible for a long-established brand.
From Wednesday, May 10th, Loro Piana "MATCH PLAY GOLF LINE" pop-up store is being held on the 4th floor Isetan Shinjuku Store, Men's Building , in the International Luxury section. The store offers a collection of items with a classic and clean design that is of high quality and transcends time, impressing even the world's top players.

A collection of the highest quality products that have passed rigorous field tests.
Loro Piana 's innovative materials, created by seamlessly blending natural materials with cutting-edge technology, are well-known for their use in a variety of sportswear. Their uniquely developed high-performance cashmere material, featuring waterproof and windproof properties, is used in ski wear, which is exposed to harsh environmental conditions.
Furthermore, the "Roadster Line," a line of apparel developed specifically for motorsport, guarantees comfortable driving by incorporating waterproof and windproof functional materials in an ultra-lightweight design.
It is no exaggeration to say that the empirical knowledge cultivated over more than 200 years, along with a relentless pursuit of material development, has had a revolutionary impact on people all over the world, not only in professional sports but also in diverse lifestyle wear.
A full lineup of special edition items—including event-exclusive products—will be available.
Polo shirt (gray): ¥69,120, Polo shirts (white/navy): ¥72,360 each
V-neck sweater: 123,120 yen
High-neck zip-up sweater: ¥144,720
Pants: 86,400 yen
Every item in this event's collection is luxuriously crafted using high-performance materials made possible by Loro Piana 's renowned technical expertise. From polo shirts made of dry-processed stretch cotton, to merino wool sweaters using carefully selected, top-quality wool fibers with a diameter of just 15.5 microns, and cotton pants that combine high water repellency with excellent elasticity, each piece is astonishing in its combination of supreme comfort—so comfortable you'll forget you're even wearing it—and sophisticated design that easily coordinates with a variety of styles.
Carry bag: ¥1,412,640; Umbrella: ¥92,880; Towel: ¥32,400; Shoe bag: ¥117,720
Furthermore, special gear items will be available exclusively at this event. These items, which make extensive use of high-quality materials, are sure to impress even seasoned Loro Piana enthusiasts with their innovative design and versatility in being repurposed for items other than clothing.
In addition, the event will feature items made with high-performance fabrics born from a history of trial and error, as well as apparel using carefully selected luxury materials from around the world. This is a special opportunity to rediscover the high level of Loro Piana 's technical expertise, so be sure to experience it.
[Open Report] Chic and beautiful golf wear that enhances your mood and performance
The Ryder Cup, a prestigious tournament that brings together 24 of the world's top golfers from Europe and America to compete for a total of 28 points over three days, celebrated its 41st edition in 2016. Loro Piana designed the European team's apparel for this historic and traditional competition. Although the tournament is unfortunately not being held this year, as it is held every two years, the latest 2017 collection, "MATCH PLAY GOLF LINE," which allows you to experience the feeling of being a participant by wearing the clothes, is now available at Isetan Shinjuku Store, Men's Building 4th floor, International Luxury. The event runs until May 23rd (Tuesday).
Named after the Ryder Cup format, the "Match Play Golf Line"
Loro Piana is the official supplier for the European teams in the Ryder Cup, which will be held last year and again in 2018. They design and produce the uniforms for all players and staff, while directly interacting with team members and captains.
Loro Piana can meet the high functionality demanded by top golfers thanks to the expertise cultivated by the Loro Piana family through their own experiences in horseback riding, regattas, and classic cars. The spirit of European aristocratic sports flows not only through their golf collections but also as the foundation for their seasonal collections.
Unveiled as part of the 2017 collection, the "MATCH PLAY GOLF LINE" offers items that allow for sophisticated coordination, featuring a style that sets it apart from conventional golf wear, subtly thoughtful designs, and chic tone-on-tone color schemes.
Loro Piana 's product philosophy enhances golfer performance.
The "MATCH PLAY GOLF LINE," perfect for the upcoming peak golf season, embodies Loro Piana 's exceptional know-how cultivated over more than 200 years and six generations. For example, the merino wool sweaters use carefully selected, top-quality wool fibers with a diameter of just 15.5 microns, resulting in a lightweight, cool, and comfortable feel. From polo shirts made of dry-treated stretch cotton to comfortable pants and shorts made of water-repellent stretch cotton, each piece is a fusion of carefully selected materials and superior technology, making them truly exceptional garments.
Among the limited-edition items available only at Isetan Shinjuku, the standout is the "Match Play Golf" golf bag, made with waterproof Windstorm System® microfiber and water-repellent calfskin. Also available are the "Match Play Towel," a soft, highly absorbent cotton towel, and a shoe bag.
In addition to high-performance apparel, the collection also includes gloves made from ultra-thin kidskin sourced from Africa, sneakers with a patented elastic cuff and no laces for added comfort, and unisex visors. Loro Piana women's collection is located on the 4th floor of the main building, making it possible to coordinate outfits with your golf partner.

Furthermore, at the International Luxury section on the 4th floor Isetan Shinjuku Store, Men's Building you'll find the latest spring/summer collection, which is easy to coordinate with the "MATCH PLAY GOLF LINE," as well as knit jackets, linen shirts in five colors, polo shirts, and other items perfect for "after-golf" wear.
The next tournament will be the Ryder Cup, held in September 2018 at Le Golf National in Guillancourt, near Paris, France. We look forward to seeing top golfers compete in Loro Piana 's signature classic and clean designs.
Loro Piana "MATCH PLAY GOLF LINE" Pop-up Store
□May 10th (Wednesday) - May 23rd (Tuesday)
□ Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
*Please note that the exhibition content may be changed or canceled without prior notice.
inquiry
Isetan Shinjuku Store, Men's Building 4th Floor = International Luxury
03-3352-1111 (main representative)





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