SUPER BY RETROSUPERFUTURE (hereinafter referred to as SUPER), a Milan-based brand that creates timeless, classic, yet trendy and high-quality eyewear, has appeared at the International Creators section on the 2nd floor Isetan Shinjuku Store, Men's Building . A pop-up store is being held for a limited time from Wednesday, April 19th to Friday, April 28th.

Sunglasses: 34,560 yen each

Super is an eyewear brand designed and produced from scratch by "RETROSUPERFUTURE," a creative collective founded in 2007 by Daniel Beckerman. It started in Milan when the publishers of the Italian fashion and music magazine "PIG MAGAZINE" said, "There aren't any sunglasses that fit the style of our magazine."

Since its inception, the brand has consistently researched new technologies and materials, continuously releasing new products. It offers not only sunglasses but also an optical line, characterized by its creative and functional designs. All products are manufactured in Italy by skilled artisans, and the handmade frames feature lenses from Carl Zeiss, a long-established German eyewear lens brand.

Currently, the brand is sold at its flagship store in New York and other leading shops around the world, and actively engages in collaborations with various brands and artists such as APC and Carhartt, expressing its close connection to high-end street culture.

Sunglasses 34,560 yen

This pop-up store will feature the entire "TUTTOLENTE" all-lens model lineup for a limited time. Five of the brand's most popular models have been redesigned using innovative technology to create iconic frames composed of only two parts. These frames utilize a single lens made from the highest quality Carl Zeiss lenses, as well as the same lenses in the frame and arms. The metal connecting parts that bring these components together are lightweight yet durable, fashionable, and versatile.

Furthermore, during the same period, two new color series will be launched: a new ivory color for the colorful mirror finish series, and an elegant all-black series, which is a standard color.

Super by Retro Super Future Pop-up Store □ April 19th (Wed) - 28th (Tue)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)