The Warring States Period of Jackets Has Arrived—A Buyer Explains the "New Value" That Will Lead the Next Generation of Fashion（1/6）
"More and more people are wearing jackets instead of blousons as everyday wear or on their days off," says Yuki Yamaura, buyer in charge of business clothing/trend selection on the 5th floor Isetan Shinjuku Store, Men's Building . "From this spring/summer through to the next autumn/winter, manufacturers and brands are challenging themselves with various designs, colors, patterns, and materials for jackets to avoid becoming generic. It's truly a battleground for jackets." This time, we'll explain the latest jacket trends by category.
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