To celebrate the 30th anniversary of its brand's founding, APC is holding a pop-up event called "APC RAW POWER." It will take place from Wednesday, April 12th to Tuesday, April 18th Isetan Shinjuku Store, Men's Building 1st floor = Promotion area.

Left: "VESTE JEAN WORK" ¥30,240 Center: "T-SHIRTS POCKET" ¥9,720 Right: "DENIM TOTE BAG" ¥9,720

Founded in 1987 in Paris, France, APC is a menswear brand that, under the vision of designer Jean Touitou, aims to "emphasize the inherent quality of the clothing itself rather than the person who designed it." It is characterized by its minimalist approach to clothing, utilizing carefully selected materials and employing artisanal techniques. It pursues a more essential elegance, eliminating superficial luxury.

During the event, the theme will be "RAW" = unprocessed, and we will be offering a wide selection of items using the brand's signature RAW DENIM. From classic denim blousons and pants made with Japanese denim fabric and featuring a specially embroidered "APC" logo, to T-shirts, coach jackets, and tote bags, these items will be exclusively at Isetan Shinjuku Store . ( Product information here )


Additionally, a limited edition of 30 pairs of denim pants, each hand-painted by the brand's founder and designer, Jean Touitou, will be available for purchase. The venue will be decorated with a RAW theme, just like the presentation in Paris, creating a special space to welcome guests.

APC Pop-up Store "APC RAW POWER"
□April 12th (Wednesday) - 18th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)