2017.05.04 update

Buyer Yuki Yamaura's Pants Lesson - Special Edition | This season's must-have pants for a 'clean and rugged' look!(1/2)

The "clean and rugged" trousers available on the 4th and 5th floors Isetan Shinjuku Store, Men's Building Isetan Shinjuku Store, Men's Building , can be likened to the "dressy version" of the authentic casual wear found on the 7th floor Isetan Shinjuku Store, Men's Building . Enjoy the crisp and sharp texture of cotton and linen blends, perfect for spring and summer, while paying attention to the hybrid of dressy elements such as tailored details and the noteworthy use of suspenders.

A sophisticated yet rugged look for spring and summer that you'll want to wear in business settings as well.

Many men probably think, "I like vintage-style rugged fashion, but military pants and cargo pants aren't really suitable for work..." Here are some "clean and rugged" items that are trending this season.


Left: Fortera Pants ¥49,680
Right: PT01 Concept Chinos ¥37,800

These pants from Fortela and the "Concept Chinos" from PT01, made with Japanese twill fabric, are a new series introduced this season. Based on a military concept, they use a crisp cotton fabric, and details like the side adjuster belt add to the overall feel.


GTA 9/10 length pants: ¥30,240

From GTA , a popular brand at Isetan Men's, comes the "Byron," a cropped pant with details reminiscent of Gurkha pants. It features a popular slim fit that neatly frames the waist.


Left: Brillia 1949 Pants ¥20,520
Right - Terra Genova Pants ¥27,000

BRIGLIA 1949 is a new trouser-specialized brand debuting this season from Forten Industries, based in Naples, Italy. It takes pride in its sartorial knowledge, techniques, and traditions, while also focusing on meticulous details.

TELA GENOVA is a jeans brand from Genoa, Italy. These jeans come with suspenders and are a stylish, rugged look perfect for autumn and winter.

[ONE POINT]
"I'm often asked, 'How can I tell if a pair of pants are good?' My answer is to look at the belt loops to see if they're well-made. Pants with narrow, carefully sewn belt loops are highly recommended. Other important details include the waistband and the pleats inside the pants, but if I had to answer the question, the correct answer would be, 'You can't tell just by looking.' Especially with pants, you can only really tell if they fit you after trying them on. Please try them on and consult with the stylists on each floor!" (Yamaura)