Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators will be hosting a pop-up promotion for MHW MOUNTAIN HARDWEAR SPECIALLY FOR N.HOOLYWOOD from Wednesday, March 1st until Tuesday, March 7th.

This line, a joint development between MOUNTAIN HARDWEAR and N.HOOLYWOOD , was designed by designer Daisuke Obana, a long-time fan of Mountain Hardwear, and launched in the fall of 2015 with the concept of "possessing only essential functionality."

The name "City," added to the names of all items in the collection, embodies the idea that "Mountain Hardwear's high-spec gear, capable of withstanding even the harshest natural environments, combined with simple, modern designs that harmonize with technology, enables daily outdoor activities in urban areas."

For their fourth collaboration this season, the collection features functional materials with excellent breathability, waterproofing, and water repellency, as well as stretch fabrics that are highly resistant to tearing. New items have been added to the collection, including a reversible coat, a coach jacket, and a tote bag, resulting in a stoic and modern collection that leverages outdoor specifications.

Left: "OE0837 City Dwellers SC Coat" ¥70,200
Right: "OE0894 City Dwellers Tote L" ¥17,280

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Mountain Hardwear was founded in the United States in 1993. It has continued to support outdoor athletes with gear incorporating cutting-edge technology, weaving in exciting designs and the latest aesthetics. Meanwhile, N. Hollywood, which began when Daisuke Obana, who started his career in a vintage shop, questioned the value placed on vintage and began to remake items himself, moved its presentation venue from Tokyo to New York in 2011 and is steadily expanding its competitive field.

MHW MOUNTAIN HARDWEAR SPECIALLY FOR N.HOOLYWOOD

https://store.n-hoolywood.com/

MHW MOUNTAIN HARDWEAR SPECIALLY FOR N.HOOLYWOOD
□March 1st (Wednesday) - 7th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators

*All prices include tax.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)