Until Tuesday, February 14th, a pop-up store where you can "experience" Visvim's latest collection is being held at Isetan Shinjuku Store, Men's Building 1F = Promotion. The Spring/Summer 2017 collection, which was presented as an invited designer at the 90th Pitti Immagine Uomo (hereinafter referred to as Pitti) last June, is on display.


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A special opportunity to experience the show's expression, including its spatial aspects.

Visvim's pop-up store recreates a special space that feels as if the Boboli Gardens in Florence, where the collection was presented, has been moved directly to Shinjuku. It features the light wood floors seen at the Pitti Uomo collection venue, the show banners and carp streamers that the models used to excite the guests on the runway, and curtains that represent the backstage area.

Born from the concept of "letting people understand the essence of the brand, including the collection," the show's presentation, including the VR (virtual reality) experience, is incredibly realistic.

The theme of the latest collection is "PEERLESS".

The theme for Visvim's Spring/Summer 2017 collection is "PEERLESS." This word, meaning something that is unparalleled, without anything similar or comparable, is expressed in designs such as the "LONGRIDER SHIRT L/S PEERLESS."

The hanten (traditional Japanese jacket) distributed to guests at the entrance of the collection venue appeared as "LHAMO SHIRT BAMBOO." Combining Visvim's commitment to Japanese elements with the skills of artisans, this jacket brilliantly elevates the American casual aesthetic.


Furthermore, there are plenty of other noteworthy items, such as the "DOUGLAS JKT ND" varsity jacket with a magnificent carp streamer embroidery, the handmade umbrella "ATELIER UMBRELLA (FREE)", and the classic moccasin shoes "FBT (LEOPARD)" in a leopard print. Please visit us during the event period to experience the atmosphere of Pitti and see the latest items.

visvim/Visvim Promotion
□February 8th (Wednesday) - 14th (Tuesday)
□ Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

"PITTI IMMAGINE UOMO at ISETAN MEN'S"
■February 1st (Wednesday) - February 14th (Tuesday)
■ Isetan Shinjuku Store, Men's Building = Every floor

*Some of the listed items may be sold out.
*For product information, please contact us at the address below.

inquiry
Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators
03-3352-1111 (main representative)