EPOCH is a men's designer catalog that brings you the latest trends from luxury brands at Isetan Men's.
This issue, published on February 15th, will showcase the latest Spring/Summer 2017 fashion trends and exclusive items for Isetan Men's at the 3rd and 4th floors of Isetan Shinjuku Store, Men's Building . Each issue of 'EPOCH' also features collaborations with top global brands active in various fields, including sake and guitars, which is another highlight.
This time, we welcome "Oimatsu," a long-established confectionery shop in Kyoto, and invite you to enjoy a new creation that combines luxury fashion with traditional Japanese sweets.

Click here for the 'EPOCH' digital catalog.

THRIVE ~Flower Festival~

As the plum blossoms begin to open, the streets are filled with spring-themed fashion created by up-and-coming talents who will lead the fashion world into the future, marking the beginning of a new season.
Sophistication, passion, elegance, tradition, and innovation—in this era where change is called for in every aspect, fashion, too, continues to challenge itself to grasp what the future should look like, using these five keywords as its guide.
In this issue of EPOCH, we introduce the latest fashion trends alongside beautiful creations by Oimatsu, a long-established Kyoto confectionery shop that, like fashion itself, is constantly evolving.

■Event Information

FENDI MEN'S POP UP STORE
□ February 15th (Wednesday) - February 27th (Monday)
□ Shinjuku Store Isetan Shinjuku Store, Men's Building 1st Floor = Promotion

FENDI , the leading luxury brand from Rome, Italy, will open a pop-up store showcasing its Spring/Summer 2017 men's collection. The store will offer a complete men's collection, including ready-to-wear, bags, leather goods, shoes, and accessories, all themed around "sun and fun," as well as limited-edition items from "Bag Bugs." To commemorate the pop-up store's opening, John Booth, a rising artist based in the UK who collaborated on the collection, is scheduled to visit Japan. Special services will be offered in-store, including live painting performances and personalized experiences.

JIL SANDER 2017 SPRING/SUMMER MEN'S BAG
□ March 1st (Wednesday) - March 14th (Tuesday)
□ Shinjuku Store Isetan Shinjuku Store, Men's Building 1st Floor = Men's Accessories

Jil Sander's new bag collection features a pure and timeless series that embodies the brand's identity. The unique playfulness of the bags, such as the transformable handles and the way the shape changes depending on the use of soft leather, is also a major draw. While using high-quality leather, the bags prioritize not only design but also usability, thanks to careful consideration of the lining and components to keep them lightweight. Don't miss this opportunity to see this accessories collection, which adds a new dimension of appeal to the brand's refined design and use of premium materials.

STELLA McCARTNEY POP UP STORE
□ March 8th (Wednesday) - March 14th (Tuesday)
□ Shinjuku Store Isetan Shinjuku Store, Men's Building 2nd Floor = International Creators/Promotion

Stella McCartney has launched its first-ever menswear collection. This debut collection draws on iconic art subcultures from various eras, infusing timeless classics with new creative energy. Blending formal wear and sportswear, it effortlessly blurs the lines between functionality and fashion in a quintessential British style. The collection offers a full range of products, including not only clothing but also bags, shoes, and accessories.
To mark the collection's debut, a pop-up store will be held at Isetan Shinjuku Store, Men's Building 2nd floor = International Creators from March 8th (Wed) to March 14th (Tue).

For over 100 years since its founding, Oimatsu, a supplier of traditional Japanese sweets, has been creating new confections while preserving tradition, primarily focusing on wedding and tea ceremony sweets based on traditional Japanese ceremonies and rituals. In addition to wedding and tea ceremony sweets, Oimatsu offers a variety of confections, including regional sweets that reflect the history of Kyoto, sweets that consider traditional Japanese ingredients, such as "Natsukanto," sweets that were born from a search for the roots of confectionery in various parts of Asia, such as "Renkon Mochi" and "Koka Mochi," and sweets that pass on performing arts and culture, such as "Yabusame." Through confectionery, Oimatsu is making efforts to pass on history and culture to future generations.

*The Japanese sweets (fresh and dried) featured in EPOCH can be reserved at the Tea Ceremony/Oimatsu shop on the B1 floor of the Shinjuku Main Store. For more information, please ask a staff member.

■List of featured brands (listed in order of appearance)
PRADA
GIORGIO ARMANI
GIVENCHY
JIL SANDER
DOLCE&GABBANA
ETRO
BALMAIN HOMME
DIOR HOMME
VALENTINO
Maison Solidgiela
ALEXANDER McQUEEN
BOTTEGA VENETA
TOM FORD
THOM BROWNE
MONCLER GAMME BLEU
FENDI
STELLA McCARTNEY
SAINT LAURENT


inquiry
Isetan Shinjuku Store, Men's Building 3rd Floor = International Designers
03-3352-1111 (main representative)